Mark Zuckerberg announced Facebook Dating at F8, Facebook's annual developer conference.
Given that one in three marriages in the US start online and that almost 200 million people on Facebook say they’re single on their public profiles, Facebook Dating will supposedly help build long-term relationships and mirror the way people meet in real life, through the experiences they have in common.
Facebook is building this feature for dating and relationships within the Facebook app.
People already use Facebook to meet new people, and Facebook wants to make that experience better.
People will be able to create a dating profile that is separate from their Facebook profile and potential matches will be recommended based on dating preferences, things in common, and mutual friends.
They’ll have the option to discover others with similar interests through their Groups or Events.
However, what people do within the dating feature will not be shown to their friends.
Here's how it works at a high level:
Facebook will share more information when the feature begins rolling out later this year.