Stories by Mark Devlin
Why retailers need to prepare for a rise in AI-generated complaints
Thu, 4th Sep 2025
#
digital transformation
#
cx
#
martech
AI is making it easier for consumers to file well-crafted complaints, posing new challenges for retailers to manage rising digital grievances effectively.
Why searches for 'PR Agency Auckland' may signal growth in NZ's tech & design sectors
Wed, 27th Aug 2025
#
amazon
#
it industry
#
nztech
Google searches for 'PR Agency Auckland' hit a five-year peak, signalling growing confidence in New Zealand's tech and design sectors amid export expansion.
Why searches for “PR Agency Auckland” signal a surge in tech sector growth
Tue, 26th Aug 2025
#
data protection
#
fintech
#
it industry
Searches for “PR Agency Auckland” hit a five-year peak, signalling strong growth as Kiwi tech firms boost funding, launches, and international expansion.
The eCommerce Model giving rural customers a perfect fit
Mon, 7th Apr 2025
#
e-commerce
#
shopping
#
branding
New Zealand's Rose & Thorne is revolutionising lingerie retail with virtual fittings, ensuring rural women enjoy personalised service and inclusive sizing.
Networks down but trust up: How to communicate when outages hit
Tue, 18th Feb 2025
#
cx
#
martech
#
customer service
When network outages occur, effective communication becomes crucial; organisations must act swiftly to reassure customers and preserve trust.
How to prevent brand erosion by your accounts team
Fri, 31st Jan 2025
#
data analytics
#
cx
#
martech
Effective accounts management not only collects debts but solidifies your brand's reputation, turning payment struggles into loyalty-building experiences.