FutureFive New Zealand - Consumer technology news & reviews from the future

Stories by Mark Devlin

Kiwi Stories

Written by Mark Devlin

Why searches for 'PR Agency Auckland' may signal growth in NZ's tech & design sectors
Amazon

Why searches for 'PR Agency Auckland' may signal growth in NZ's tech & design sectors

Google searches for 'PR Agency Auckland' hit a five-year peak, signalling growing confidence in New Zealand's tech and design sectors amid export expansion.

By Mark Devlin • 4 min read • Wed, 27th Aug 2025
Why searches for “PR Agency Auckland” signal a surge in tech sector growth
Data Protection

Why searches for “PR Agency Auckland” signal a surge in tech sector growth

Searches for “PR Agency Auckland” hit a five-year peak, signalling strong growth as Kiwi tech firms boost funding, launches, and international expansion.

By Mark Devlin • 4 min read • Tue, 26th Aug 2025
The eCommerce Model giving rural customers a perfect fit
eCommerce

The eCommerce Model giving rural customers a perfect fit

New Zealand's Rose & Thorne is revolutionising lingerie retail with virtual fittings, ensuring rural women enjoy personalised service and inclusive sizing.

By Mark Devlin • 4 min read • Mon, 7th Apr 2025
Networks down but trust up: How to communicate when outages hit
Customer Experience

Networks down but trust up: How to communicate when outages hit

When network outages occur, effective communication becomes crucial; organisations must act swiftly to reassure customers and preserve trust.

By Mark Devlin • 6 min read • Tue, 18th Feb 2025
How to prevent brand erosion by your accounts team
Data Analytics

How to prevent brand erosion by your accounts team

Effective accounts management not only collects debts but solidifies your brand's reputation, turning payment struggles into loyalty-building experiences.

By Mark Devlin • 6 min read • Fri, 31st Jan 2025

Stories from Other Regions

Written by Mark Devlin

Cyber crisis comms: Lessons from a PR agency in Auckland
Fintech

Cyber crisis comms: Lessons from a PR agency in Auckland

Impact PR in Auckland advises Indian businesses on cyber crisis comms, emphasising fast, transparent responses to protect trust and reputation amid breaches.

By Mark Devlin • 4 min read • Wed, 30th Apr 2025
How to control the narrative during a cybersecurity breach
Supply Chain

How to control the narrative during a cybersecurity breach

UK organisations must act swiftly in cyber breaches, combining rapid system patches with clear, credible communication to protect their reputations.

By Mark Devlin • 5 min read • Mon, 28th Apr 2025
How to manage Communications during a cyber attack
Data Protection

How to manage Communications during a cyber attack

A clear, calm communications plan is vital in a cyberattack, helping firms maintain trust and control amid rising digital threats.

By Mark Devlin • 5 min read • Thu, 17th Apr 2025
How AI feedback can strain agency relationships
Generative AI

How AI feedback can strain agency relationships

Recent trends show clients increasingly relying on AI for PR feedback, risking the vital human touch that underpins successful agency relationships.

By Mark Devlin • 5 min read • Mon, 7th Apr 2025
Navigating the ethics of AI in business writing
Data Privacy

Navigating the ethics of AI in business writing

As AI tools revolutionise business writing, PR professionals must address ethical challenges like authenticity, accuracy, and job security in communications.

By Mark Devlin • 4 min read • Fri, 28th Mar 2025
Mastering the art of business press release headlines
Marketing Technologies

Mastering the art of business press release headlines

Creating captivating press release headlines is crucial for engaging audiences and attracting media attention, as clarity and relevance can elevate your brand's visibility.

By Mark Devlin • 5 min read • Mon, 17th Mar 2025
How a boutique Auckland firm mastered the art of small-market PR
Marketing Technologies

How a boutique Auckland firm mastered the art of small-market PR

A boutique agency in Auckland has excelled in navigating New Zealand's challenging media landscape, providing invaluable PR services for small and multinational firms alike.

By Mark Devlin • 5 min read • Fri, 28th Feb 2025
How empathy and transparency save brands in a crisis
Customer service

How empathy and transparency save brands in a crisis

In times of crisis, brands can salvage their reputations by prioritising empathy and transparency, transforming potential outages into trust-building moments.

By Mark Devlin • 4 min read • Fri, 21st Feb 2025
How CFOs can protect shareholder value when a crisis hits
Supply Chain

How CFOs can protect shareholder value when a crisis hits

CFOs are increasingly tasked with safeguarding shareholder value during crises, requiring effective communication to maintain confidence amidst uncertainty.

By Mark Devlin • 6 min read • Mon, 17th Feb 2025
How giving Stock Exchange announcements a human touch can boost Your brand
Chief Financial Officer

How giving Stock Exchange announcements a human touch can boost Your brand

Stock exchange announcements needn't be dull; infusing them with human stories can enhance brand visibility and inspire stakeholder confidence.

By Mark Devlin • 4 min read • Mon, 10th Feb 2025
The critical role of PR in mitigating risk during mergers & acquisitions
Chief Financial Officer

The critical role of PR in mitigating risk during mergers & acquisitions

In the volatile arena of mergers and acquisitions, effective public relations is essential for CFOs to manage stakeholder emotions and maintain trust.

By Mark Devlin • 4 min read • Fri, 7th Feb 2025
Is your accounts team eroding your corporate brand?
Customer Experience

Is your accounts team eroding your corporate brand?

Companies risk eroding their brand reputation through poor debt collection practices, as accounts teams are crucial in shaping customer perception and trust.

By Mark Devlin • 5 min read • Mon, 3rd Feb 2025