2degrees is launching its 20th retail store in New Zealand, on Auckland's K Road, offering 100 cheap handsets and double-value top-ups.

From 8:30am the retailer will offer 50 Sony Ericsson W200i models for just $2, as well as 50 Huawei G6600 models for $22. Top-ups will also be worth double, up to $100, for today and tomorrow.

The store is located at 150 Karangahape Road, so if you're in the area and you're an early riser get down and check it out.

Update: An eager crowd was already assembled outside the new store when its doors opened, and 2degrees staff were reportedly telling people who arrived after 8:30 not to join the line because they would not be in the first 100.