2degrees launches prepay assault

2degrees is cutting the cost of calls between networks by nearly a third, from 44 cents to 30 cents per minute with the launch of its Everyone100 Pack, which it says is the lowest any-network prepay calling rate in New Zealand.

Everyone100 offers 100 minutes of calling time to any mobile or landline network in New Zealand for $30, effectively 30c per minute. The Pack is valid for 30 days, and can be purchased multiple times each month.

2degrees Chief Marketing Officer, Larrie Moore, said, “With Everyone100, 2degrees is now the market leader with any-network pre-pay rates. Rates on the competitors’ prepay plans are 89c and I’ve yet to find one of their long-term contract plans that gets the rate below 32c per minute. Never before has there been this sort of value on pre-pay.”

Moore added that customers don’t want to have to think about the way they use their phone, or modify their calling behaviour to get a good deal. “People want to be able to pick up their phone and call whoever they want, whenever they want.”

According to information from the company over 200,000 New Zealanders have joined 2degrees since it launched in August 2009. More than 75,000 of those have brought their mobile number with them from another mobile network.

In May Vodafone dropped its prepay prices to fall more in line with 2degrees previous deal of 44c a minute to call any mobile and 9c to send a text.