Story image

Adobe acquires leading 3D creation software Substance

31 Jan 2019

Adobe has acquired Allegorithmic, makers of Substance, the industry standard for 3D textures and material creation in game and video post-production. 

By combining Allegorithmic’s Substance 3D design tools with Creative Cloud’s industry-leading imaging, video and motion graphics tools, Adobe will empower video game creators, VFX artists working in film and television, designers and marketers to deliver the next generation of immersive experiences.

In the near future, we will live in a world where real and virtual creations blend. 

As brands look to compete and differentiate themselves, compelling, interactive experiences enabled by 3D content, VR and AR will become more critical to their future success. 

3D content is already transforming traditional workflows into fully immersive and digital ones that save time, reduce cost and open new creative horizons. 

With the acquisition of Allegorithmic, Adobe takes a powerful step forward in adding expanded 3D and immersive workflows to Creative Cloud and provides Adobe’s core customer base of designers a new set of tools for 3D projects.

“We are seeing an increasing appetite from customers to leverage 3D technology across media, entertainment, retail and marketing to design and deliver fully immersive experiences,” says Adobe Creative Cloud chief product officer and executive vice president Scott Belsky. 

“Creative Cloud is the creativity platform for all and Substance products are a natural complement to existing Creative Cloud apps that are used in the creation of immersive content, including Photoshop, Dimension, After Effects and Project Aero.”

Allegorithmic is based in France and has a diverse customer base across gaming, film and television, ecommerce, retail, automotive, architecture, design and advertising industries, including leading creative brands like Electronic Arts, Ubisoft, BMW, Ikea, Louis Vuitton, Foster + Partners and more. 

Allegorithmic is the recognised leader in 3D material and texture authoring for most AAA gaming franchises, including Call of Duty, Assassin’s Creed and Forza, and the tools used in the making of award-winning movies, including Blade Runner 2049, Pacific Rim Uprising and Tomb Raider.

“Allegorithmic and Adobe share the same passion for bringing inspiring technologies to creators,” says Allegorithmic CEO and founder Sebastien Deguy. 

“We are excited to join the team, bring together the strength of Allegorithmic’s industry-leading tools with the Creative Cloud platform and transform the way businesses create powerful, interactive content and experiences.”

Adobe’s strong track record of successfully integrating acquisitions will help further accelerate Allegorithmic’s product roadmap and go-to-market and extend its reach among enterprise, SMB and individual customers. 

Deguy will take a leadership role in Adobe’s broader 3D and immersive design efforts as vice president, 3D and Immersive, reporting into Scott Belsky.

Allegorithmic tools are already offered as a subscription service to individuals and enterprise customers, and in the future Adobe will focus on expanding the availability of Allegorithmic tools via subscription. 

Later this year, Adobe will announce an update on new offerings that will bring the full power of Allegorithmic technology and Adobe Creative Cloud together.

Terms of the transaction were not disclosed.

Samsung & Trade Me offer AI-powered shopping
The smartphone camera & AI-powered tech, Trade Me says, is a ‘glimpse into the future of shopping’.
Neill Blomkamp's 'Conviction' is a prequel to BioWare's Anthem
You may remember Neill Blomkamp’s name from such films as District 9, Chappie, and Elysium. If you’ve seen any of those films, the short teaser trailer will seem somewhat familiar to you.
Security flaw in Xiaomi electric scooters could have deadly consequences
An attacker could target a rider, and then cause the scooter to suddenly brake or accelerate.
617 million stolen records up for sale on dark web
It may not be the first time the databases have been offered for sale.
IBM’s Project Debater unable to out-debate human
At this incredible display of technology, the result was remarkably close but the human managed to pip the machine in this instance.
LPL to broadcast weekly programming on Sky Sports
Let’s Play Live (LPL) has now announced it will broadcast weekly programming for the rest of 2019 on the Sky Sports channel from Sky TV. 
When hackers get the munchies, they just steal McDonalds
What happens when hackers get the munchies? Apparently in Canada, they decide to put their ‘hamburglar’ gloves on and go after unwitting people who happen to use the McDonalds app.
The smart home tech that will be huge in 2019
For millennial home buyers, a generation for whom technology has been ever-present, smart systems are the features they value above everything else.