Story image

Adobe acquires leading 3D creation software Substance

31 Jan 2019

Adobe has acquired Allegorithmic, makers of Substance, the industry standard for 3D textures and material creation in game and video post-production. 

By combining Allegorithmic’s Substance 3D design tools with Creative Cloud’s industry-leading imaging, video and motion graphics tools, Adobe will empower video game creators, VFX artists working in film and television, designers and marketers to deliver the next generation of immersive experiences.

In the near future, we will live in a world where real and virtual creations blend. 

As brands look to compete and differentiate themselves, compelling, interactive experiences enabled by 3D content, VR and AR will become more critical to their future success. 

3D content is already transforming traditional workflows into fully immersive and digital ones that save time, reduce cost and open new creative horizons. 

With the acquisition of Allegorithmic, Adobe takes a powerful step forward in adding expanded 3D and immersive workflows to Creative Cloud and provides Adobe’s core customer base of designers a new set of tools for 3D projects.

“We are seeing an increasing appetite from customers to leverage 3D technology across media, entertainment, retail and marketing to design and deliver fully immersive experiences,” says Adobe Creative Cloud chief product officer and executive vice president Scott Belsky. 

“Creative Cloud is the creativity platform for all and Substance products are a natural complement to existing Creative Cloud apps that are used in the creation of immersive content, including Photoshop, Dimension, After Effects and Project Aero.”

Allegorithmic is based in France and has a diverse customer base across gaming, film and television, ecommerce, retail, automotive, architecture, design and advertising industries, including leading creative brands like Electronic Arts, Ubisoft, BMW, Ikea, Louis Vuitton, Foster + Partners and more. 

Allegorithmic is the recognised leader in 3D material and texture authoring for most AAA gaming franchises, including Call of Duty, Assassin’s Creed and Forza, and the tools used in the making of award-winning movies, including Blade Runner 2049, Pacific Rim Uprising and Tomb Raider.

“Allegorithmic and Adobe share the same passion for bringing inspiring technologies to creators,” says Allegorithmic CEO and founder Sebastien Deguy. 

“We are excited to join the team, bring together the strength of Allegorithmic’s industry-leading tools with the Creative Cloud platform and transform the way businesses create powerful, interactive content and experiences.”

Adobe’s strong track record of successfully integrating acquisitions will help further accelerate Allegorithmic’s product roadmap and go-to-market and extend its reach among enterprise, SMB and individual customers. 

Deguy will take a leadership role in Adobe’s broader 3D and immersive design efforts as vice president, 3D and Immersive, reporting into Scott Belsky.

Allegorithmic tools are already offered as a subscription service to individuals and enterprise customers, and in the future Adobe will focus on expanding the availability of Allegorithmic tools via subscription. 

Later this year, Adobe will announce an update on new offerings that will bring the full power of Allegorithmic technology and Adobe Creative Cloud together.

Terms of the transaction were not disclosed.

This Iron Man drone wants you to fly like a superhero
Iron Man must be one of the most popular superheroes of 2019 – because this year he has been transformed into a robot, and now he’s styled as his very own drone.
HP back on board with Emirates Team NZ
HP 3D print technology will supposedly help the team innovate at speed.
Do you use the Peel Smart Remote app? Delete or update it now
Peel Smart Remote could leak your personal pictures, information, and documents to an unknown server.
How printing solutions can help save the planet
Y Soft has identified five key ways organisations can become more economical and reduce their environmental impact.
Information is power when choosing electricity plans
While 90% of respondents knew their average power bill over the summertime, more than half didn’t know their kilowatt hour (kWh) price, or their monthly usage amount. 
A quick look at Haier & LG's take on the smart home revolution
Haier is going all-in on the smart home revolution – and it believes your home should be smart all the way from the laundry to the bedroom.
An 8K TV for $80,000? Samsung has you covered
8K televisions have landed in New Zealand, but they come with eye-watering price tags of up to $80,000.
Scammers targeting more countries in sextortion scam - ESET
The attacker in the email claims they have hacked the intended victim's device, and have recorded the person while watching pornographic content.