Amazon announced the Prime Video app is available on Apple TV 4K and previous generations of Apple TV in over 100 countries.

Prime Video members now have even more ways to stream critically-acclaimed titles including Amazon Original Movies, Prime Originals, Hollywood blockbusters, TV series and over 140 Channel subscriptions.

Starting tomorrow, customers can enjoy Thursday Night Football live on Apple TV 4K and Apple TV.

Amazon's library of 4K High Dynamic Range (HDR) titles are available on Apple TV 4K.

Finding content on Prime Video is supposedly easy for Apple TV viewers with the Apple TV App, Siri Remote and universal search in select countries.

Mark Eamer, Prime Video VP says, “There is nothing that excites us more than delighting our customers, and we are thrilled for them to stream Prime Video on Apple TV.

“The app arrives just in time for the highly anticipated new season of The Grand Tour, which launches on December 8th, and Prime Video members streaming on the Apple TV 4K will have the exceptional viewing experience of 4K HDR.

Apple TV owners around the world now have access to Amazon Original Movies and Prime Originals such as The Grand Tour, The Marvelous Mrs Maisel and The Tick along with the upcoming premieres of Jean-Claude Van Johnson on December 15 and Phillip K. Dick's Electric Dreams on January 12.

Prime Video offers a wide array of kids content as well including Tumble Leaf If You Give a Mouse a Cookie and The Snowy Day as well as popular licensed titles coming to the service every month.

Amazon Video is a premium on-demand entertainment service that offers members a choice in what to watch, and how to watch it.

This trend could become devastating for services like Sky as smart TVs and all-in-one box sets become more available to a wider market.

Fortunately for services like Sky they do have some time adapt to the inevitable future of television.