Amazon to set world alight with Fire smartphone

Introducing Fire, the first smartphone designed by Amazon.

Billed as the only smartphone with Dynamic Perspective and Firefly, Amazon says the two new breakthrough technologies allow users to see and interact with the world through a whole new lens.

Dynamic Perspective uses a new sensor system to respond to the way you hold, view, and move Fire, enabling experiences not possible on other smartphones.

Firefly on the other hand recognises things in the real world—web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets you take action in seconds—all with the press of the Firefly button.

“Fire Phone puts everything you love about Amazon in the palm of your hand—instant access to Amazon’s vast content ecosystem and exclusive features like the Mayday button, ASAP, Second Screen, X-Ray, free unlimited photo storage, and more,” claims Jeff Bezos, Amazon.com Founder and CEO.

“The Firefly button lets you identify printed web and email addresses, phone numbers, QR and bar codes, artwork, and over 100 million items, including songs, movies, TV shows, and products—and take action in seconds.

"We invented a new sensor system called Dynamic Perspective that recognises where a user’s head is relative to the device—we use it to offer customers a more immersive experience, one-handed navigation, and gestures that actually work.

"And this is only the beginning—the most powerful inventions are the ones that empower others to unleash their creativity—that’s why today we are launching the Dynamic Perspective SDK and the Firefly SDK—we can’t wait to see how developers surprise us.”

For more information about Fire click here