Story image

Apple acquires chipmaker Intrinsity

05 May 10

In a bid to create faster chips for its devices, Apple has purchased Intrinsity, which has already created custom chips for the iPad. 


When Apple CEO Steve Jobs announced the iPad in late January, the biggest surprise was that the device included a custom A4 chip for better speed and performance. 


While it hasn’t been confirmed that the custom chip is in the iPad, it would make sense after Apple’s purchase of Intrinsity for an estimated $121 million. 


According to the New York Times, this is the second time in two years that Apple has purchased a small chip company in search of chips that create a faster processor using less energy. In 2008 Apple bought PA Semi, which also specialised in creating fast, low-power chips. 


Intrinsity is known for making chips that run at 1000 megahertz, which is 350 megahertz more than the most popular mobile chips on the market. The A4 chip in the iPad also runs at 1000 megahertz, which is another sign that the company created the chips for the device. 


Apple’s quest to build faster and more efficient chips for its mobile devices is a different strategy from its range of computers, which are powered by Intel chips. 

IDC: Standalone VR headset shipments grow 428.6% in 3Q18
The VR headset market returned to growth in 3Q18 after four consecutive quarters of decline and now makes up 97% of the combined market.
Meet Rentbot, the chatbot that can help with tenancy law
If you find yourself in a tricky situation  - or if you just want to understand your rights as a landlord or tenant, you can now turn to a chatbot for help.
PlayerUnknown’s Battlegrounds (PUBG) finally releases on PS4
PUBG on PS4 feels like it’s still in Early Access as the graphics look horribly outdated and the game runs poorly too. 
How AI can fundamentally change the business landscape
“This is an extremely interesting if not pivotal time to discuss how AI is being deployed and leveraged, both in business and at home.”
CERT NZ highlights rise of unauthorised access incidents
“In one case, the attacker gained access and tracked the business’s emails for at least six months. They gathered extensive knowledge of the business’s billing cycles."
Report finds GCSB in compliance with NZ rights
The Inspector-General has given the GCSB its compliance tick of approval for the fourth year in a row.
Game review: Just Cause 4 on PC
Rico Rodriguez returns to wreak over-the-top havoc for a fourth time. This time the island nation of Solís is our hero’s sandbox, ripe for destruction.
Hands-on review: Logitech G502 HERO gaming mouse
My favourite feature of the G502s is the ‘Sniper’ button, which is found on the left hand side of the device. When held, this lowers the DPI and allows you to achieve maximum accuracy whilst honing in on a kill on your favourite FPS title.