Apple will no longer supply the pre-packaged YouTube app in their products, in a move which heightens their growing rivalry with Google.
Despite the popular video website finding a pre-loaded place on each of Apple’s mobile devices since the original launch in 2007, YouTube will now be accessible through the app store.
"Our licence to include the YouTube app in iOS has ended,” says Apple.
"Customers can use YouTube in the Safari browser and Google is working on a new YouTube app to be on the app store.”
Apple's statement follows the release of a new test version of the iOS 6 software - available within the coming months.
Google was unavailable for comment.
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