Apple retail head John Browett has reassured employees over rumours of store cutbacks, redundancies and reduced work hours in a rousing pep talk to staff.
Appointed to the role five months ago, Browett motivated his team in an address during Apple's quarterly meeting - with the audio obtained by 9to5 Mac.
The speech follows criticism that new company systems reducing work hours left certain Apple stores understaffed, a move Browett admitted the company "messed up".
Yet he added Apple was "far and away the best service-based retailer in the world and you can see it in the stores. It's just incredibly impressive."
"You will see a number of improvements which are coming through which are going to make it better for the customer, easier for you to do your jobs and that's what my job is all about," Browett says.
"I am truly amazed and impressed by the fantastic service that I see in every store every day.
"It's an incredible achievement.
"It's all about our people and their delivery of that service.
"When I'll be watching people resolving problems in the family room, or selling people their very first Apple device, it's all done with such a great sense of service and purpose.
"It's just fantastic."