Apple has confirmed that Angela Ahrendts, CEO of Burberry, will be joining the company as the tech giant moves into the lifestyle space.

Reporting to CEO Tim Cook, Ahrendts will be joining Cupertino in a newly created position, as a senior vice president and member of our executive team.

Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores.

“I am thrilled that Angela will be joining our team,” Cook said.

“She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience.

"She has shown herself to be an extraordinary leader throughout her career and has a proven track record.”

Ahrendts will join Apple in the spring from Burberry, where she serves as CEO and has led the company through a period of outstanding global growth.

Prior to Burberry, she was executive vice president at Liz Claiborne, and earlier in her career she served as president of Donna Karan International.

“I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline,” Ahrendts said.

“I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”