Story image

Apple takes wearable tech crown from Fitbit

08 May 17

Apple has been crowned the leading wearable technology company, despite CEO Tim Cook’s stubborn refusal to release Apple Watch numbers.

Strategy Analytics' latest report on the state of the global wearables market found that Apple's marketshare has expanded massively from last year, with a 3.8% spike from 12.1% in Q1 2016 to 15.9% in 2017. The analytics firm estimated (remember Tim Cook is not telling) that Apple moved 3.5 million Apple Watch units during the quarter, up from 2.2 million in the same period last year.

"The new Apple Watch Series 2 is selling relatively well in the U.S., UK, and elsewhere due to enhanced styling, intensive marketing and a good retail presence," says Neil Mawston of Strategy analytics.

Other analysts say the increased focus on health and fitness of the Series 2 Watch is of special interest to consumers and is probably partially responsible for the growth.

Competing wearable brands Fitbit and Xiaomi both took up more than a fifth of the entire wearable market in Q1 2016. One year later those shares have dropped dramatically, from 20.9% to 15.5%t for Xiaomi and, even more drastically, 24.7% to 13.2% for Fitbit.    

The drop for Fitbit is the latest spot of trouble in a bad time for the wearable company, following their 6% reduction of staff earlier this year.

"Fitbit has lost its wearables leadership to Apple, due to slowing demand for its fitness bands and a late entry to the emerging smartwatch market," said Cliff Raskind, director at Strategy Analytics.

"Fitbit’s shipments, revenue, pricing, and profit are all shrinking at the moment and the company has a major fight on its hands to recover this year.”

The company recovery from these dark times seem to balance on their upcoming smartwatch, which has been the subject of several undesirable leaks. The device, which still no official announcement, has been reportedly delayed until later this year after major development issues, and was called, among other things, "definitely not sexy" by the leakers.

49 inches: Samsung's latest gaming monitor steps up to Dual QHD
Samsung’s gaming monitors will have a few extra inches around the waist this year.
Jobs 'aplenty' for freelance writers, devs & ecommerce specialists?
Jobs tagged with the keyword ‘writing’ took the top spot as the fastest moving job in 2018.
Updated: Chch crypto-exchange Cryptopia suffers breach
Cryptopia has reportedly experienced a security breach that has taken the entire platform offline – and resulted in ‘significant losses’.
iPhone XS Max costs average Kiwi 11.6 work days – world comparison
A new study has compared how long it will take the average worker in 42 countries to purchase Apple's newest iPhone - NZ doesn't do too bad.
Chorus reckons Kiwis have an insatiable appetite for data
New Zealanders love the internet – and we love Fortnite even more.
Hands-on review: XANOVA Juturna-U gaming headset
Despite my first impressions on the quality of the headset, I was disappointed with both of the auxiliary cables provided, which felt cheap and would cut out, almost as if they were already frayed.
Audioengine’s Wireless A5+ are just bloody good speakers
I judge these speakers on the aspects that Audioengine boasts about - quality, streaming, simplicity and versatility
Hands-on review: The Ekster Wallet protects your cards against RFID attacks
For some time now, I’ve been protecting my credit cards with tinfoil. The tinfoil hat does attract a lot of comments, but thanks to Ekster, those days are now happily behind me.