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Apple Watch sells out in record time

13 Apr 15

On April 10 at 12:01am, pre-orders for the Apple Watch began for the first wave of countries. Within six hours, models available for delivery on April 24 sold out and have growing wait times.

The Apple Store shipping estimates for new orders of the Apple Watch have been pushed back 4-6 weeks, with some models, including the Apple Watch Sport, to be delivered in June.

Other models that will take approximately 4-6 weeks to arrive include the Apple Watch Sport, Apple Watch Classic Buckle, Apple Watch with Milanese/Leather Loop, Apple Watch with Modern Buckle and Apple Watch with Link Bracelet.

At present, Apple Watch Edition models will be available in June and July.

Some models, including the Apple Watch Sport with black band or space grey case, were sold out within the first few minutes .

On April 7, Angela Ahrendts, Apple senior vice president retail and online stores, made a statement which indicates she anticipated the demand.

She says, “Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favourite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch.”

Due to limited supplies, all Apple Watch orders had to be placed online and Apple said it did not plan to accept walk-in orders of the Apple Watch within the first weeks of the launch.

Wait times are expected to grow as people attend try-on appointments in retail stores and place pre-orders.

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