Auckland-based creative agency, Method, has launched a specialist augmented and virtual reality (AR and VR) unit. It’s called M Theory, and the aim is to keep up with client demand and further invest in the fast-growing technology.
With the introduction of new technology and the advancements in existing technology, viewing and consumption habits are continually changing. M Theory is focused on delivering “interactive, immersive and awe-inspiring experiences through a range of AR/VR services.” This includes 360 video post-production, 3D modelling, digital storytelling, along with computer-generated imagery, app and game development.
Managing Director of the new M Theory arm, Sam Ramlu, says this is their response to a massive increase in demand for AR/VR technology from clients.
“We’ve had a steady stream of projects from local clients and now projects coming in from LA, Australia, and China. So, it made sense to set M Theory up. It gives us the ability to further specialise and invest in the technology,” Ramlu says.
“Backed by the team at Method, we now have an in-house 3D artist, game developer, video editor and multimedia specialist, and producer, all specialising in rolling out AR and VR for clients.”
“AR and VR aren’t on the fringes of marketing anymore. It’s a really accessible marketing tool that allows companies to connect with consumers and other target audiences in an authentic and memorable way,” she explained.
A recent piece of work by M Theory was an immersive tour of QMS’ commuter network digital sites, with integrated 3D graphics and narration delivering a more indepth experience experience compared to their typical 360 video.
“Another project we worked on recently was an interactive tour of the newly established Kumeu Film Studios, in partnership with ATEED’s AR/VR Garage and filmed by Staples Rentals,” says Ramlu.
“This was recently showcased to producers and directors in Los Angeles and was a huge success for the NZ Film Commission and ATEED.”
You can check out M Theory in all their at various events during Tech Week, namely the Magnify VR/AR Expo Summit today and the Future Realities Conference across the 11th and 12th of May.