An Australian internet shopping giant hoping to attract Kiwi
bargain hunters has launched in New Zealand, offering local manufacturers a
platform to clear excess stock within 24 hours.
CatchoftheDay plans to capitalise on New Zealand’s taste for
internet shopping, offering daily bargains on products ranging from tomato
planters to LCD TV screens.
The website, which last year cleared more than one million
dollars worth of stock in just one hour, is so popular with Australian shoppers
that it now ranks ahead of department stores Myer, Target, and Kmart with its
unique one-deal- per-day business model.
Managing Director of CatchoftheDay.co.nz, Hezi Leibovich,
says his online store discounts a single product each day which is released at
noon online to the public. The online department store works on the same
principle as those people queuing outside shops for limited release concert
tickets, Boxing Day sales or stocktaking clearances, except browsers do their
Each CatchoftheDay offer is only available for 24 hours and
savings can be made on a variety of well-known brands including homeware,
cosmetics, toys and consumer electronic products. Leibovich says the company is
able to give customers access to product at reduced prices because of their
ability to bulk order from a number of partner suppliers.
More than 400 Kiwi manufacturers will also benefit from the
launch of CatchoftheDay giving them the opportunity to sell large volumes of
The company plans to open a New Zealand headquarters in
Auckland this year, creating 40 new positions ranging from technical support to
warehousing and logistics management.