Antivirus software vendor Bitdefender has launched its own entry into the cloud storage market, offering users 2GB of data for free as well as paid subscriptions for 30GB and 60GB allocations.

The service, called Safebox, is currently limited to PC and Android, although Bitdefender says iPhone and iPad versions will be available soon.

Bitdefender product manager Cosmin Sandu says the focus in development was on ease of use; for example, to purchase a paid account the user simply has to download the free version and buy more space from the app or the Bitdefender dashboard.

Users will pay US$49.95 per year for 30GB of space and US$89.95 per year for 60GB; in contrast, US-based service Dropbox charges US$99 per year of 50GB and US$199 per year for 100GB.

Is there room in this space for another cloud storage provider, or has Bitdefender's offering come too late?