FutureFive New Zealand logo
Consumer technology news from the future
Story image

BREAKING: Facebook rebrands to Meta, Zuckerberg unveils 'metaverse'

By Shannon Williams
Fri 29 Oct 2021

Mark Zuckerberg has shared his vision for the 'metaverse' and how Facebook will take part in building the future.

Announced at Facebook's annual Connect conference, Zuckerberg sats the metaverse will be a social, 3D virtual space where users can share immersive experiences with other people, even when they can't be together in person - and do things together they couldn't do in the physical world.

"I'm proud of what we've built so far, and I'm excited about what comes next -- as we move beyond what's possible today, beyond the constraints of screens, beyond the limits of distance and physics, and towards a future where everyone can be present with each other, create new opportunities and experience new things," Zuckerberg says.

"It is a future that is beyond any one company and that will be made by all of us.

"Right now, our brand is so tightly linked to one product that it can't possibly represent everything that we're doing today, let alone in the future," he says.

"Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and identity on what we're building toward."

Alongside the vision for the metaverse, Zuckerberg also shared more about the progress the company is making today with some of the foundational elements across its AR & VR technologies.

"VR is at an inflection point led by the release of Quest 2. Games are booming, VR is getting more social, fitness is becoming a hot vertical, and ' building out more ways VR can be used as a work device," Zuckerberg says.

"And, we continue to invest in the developer community to help them build and monetise their applications through new tools and features."

"As VR hits an inflection point, Zuckerberg says Facebook is investing in the core technology and work needed to bring fully-featured AR glasses to market. 

"While we work on the hardware to make AR glasses, we are cultivating the content, capabilities, and communities that can enrich Facebook experiences today and illuminate the path to AR glasses ahead," he says.

To reflect this new chapter for the company, Facebook is officially rebranding to Meta.

"Our new company brand captures where our company is going and the future we want to help build," says Zuckerberg.

"We chose Meta because it can mean beyond, and captures our commitment to building social technologies that take us beyond what digital connection makes possible today.

"We are also introducing a new logo and colour to accompany our new company brand. The logo is treated in a blue gradient - as a nod to our heritage. It's designed to be experienced in 3D so that it truly comes to life in the metaverse - where you can move through it and around it."

Introducing Meta: A Social Technology Company

Zuckerberg says Meta brings together its apps and technologies under one new company brand. Meta's focus will be to "bring the metaverse to life" and help people connect, find communities and grow businesses.

"The metaverse will feel like a hybrid of today's online social experiences, sometimes expanded into three dimensions or projected into the physical world," he says.

"It will let you share immersive experiences with other people even when you can't be together and do things together you couldn't do in the physical world. It's the next evolution in a long line of social technologies, and its ushering in a new chapter for our company."

Facebook's annual Connect conference brings together augmented and virtual reality developers, content creators, marketers and others to celebrate the industry's momentum and growth. 

"This year's virtual event explored what experiences in the metaverse could feel like over the next decade from social connection, to entertainment, gaming, fitness, work, education and commerce," Zuckerberg says.

"We also announced new tools to help people build for the metaverse, including Presence Platform, which will enable new mixed reality experiences on Quest 2, and a $150-million investment in immersive learning to train the next generation of creators."

Zuckerberg says the corporate structure is not changing.

"However, how we report on our financials will. Starting with our results for the fourth quarter of 2021, we plan to report on two operating segments: Family of Apps and Reality Labs. We also intend to start trading under the new stock ticker we have reserved, Meta, on December 1."
 

Related stories
Top stories
Story image
Cybersecurity
Could New Zealanders initiate a cyber attack from within?
The threat landscape is significantly increasing worldwide, and the opportunities it presents are a growing concern in Aotearoa.
Story image
PIJF
The path to bolstering supply chain security in New Zealand
A significant amount of today's business and leisure activity relies on IT supply chains. From complex international freight trades to local small business distribution channels, any supply chain that involves IT infrastructure serves as a crucial tool in our daily lives. 
Story image
Digital Transformation
SAP partners with New Zealand Rugby for digital transformation
The multi-year partnership will see SAP advance NZR with its organisational operations, team performance, fan experience and sustainability goals.
Story image
Microsoft
Microsoft NZ and TupuToa to boost diversity in cybersecurity sector
Microsoft NZ has teamed up with TupuToa to co-develop a cyber security employment programme specifically aimed at creating more diversity in Aotearoa's cybersecurity sector.
Story image
Mobility
Hands-on review: STM laptop bags
The advent of hybrid working has meant we need laptop bags. We got our hands on two of the most popular laptop bags from STM.
Story image
Chorus
Chorus and Nokia launches first trial of 25G PON broadband
Chorus and Nokia have announced the successful demonstration of 25 gigabit per second fibre (Gbps) broadband technology at the Chorus Fibre Lab in Auckland. 
Story image
IDC
IDC finds 3.9% decline in worldwide tablet shipments
Preliminary data from IDC's Worldwide Quarterly Personal Computing Device Tracker has found tablet shipments reached 38.4 million units during Q1 2022, a year-over-year decline of 3.9%.
Story image
WolfVision
WolfVision announces new range of visualisers
WolfVision has announced a new range of visualisers to help meet multiple industry demands for remote learning and educational solutions.
Story image
Review
Hands-on review: Amazon Kindle Paperwhite Signature Edition
In almost every respect it works like a book, apart from the fact that it weighs next to nothing, fits in my hand perfectly, and is soothing on my eyes.
Story image
Gaming
Hands-on review: WD_Black SN770 NVMe SSD Game Drive
Western Digital expands its WD_Black range of NVMe solid-state drives with the WD_Black SN770 Game Drive.
Story image
PaaS
New digital traffic light system to tackle construction defects
Smarter Defects Management launches its PaaS digital system and says it will revolutionise managing defects in the construction industry.
Story image
Surveillance
i-PRO releases smallest AI-based surveillance camera on the market
The new i-PRO mini network camera is now available, with a pocket-sized form factor and full AI analytics functionality.
Story image
Sustainability
The AI Forum helps NZ pave the way with AI sustainability practices
Non-profit organisation The AI Forum is helping Kiwis learn about addressing climate change issues through the use of AI technology.
Story image
Dynabook
Dynabook refreshes Portégé X30L series with the Portégé X30L-K
The new model contains hybrid-architecture Intel 12th Gen Core P-Series 28W processor options, Wi-Fi 6E, along with Intel Iris Xe graphics.
Story image
Corsair
Hands-on review: Corsair 32GB Vengeance 5200MHz DDR5 DRAM kit
Corsair’s Vengeance 5200MHz DDR5 DRAM offers PC users an entry-level upgrade to the new memory standard allowing them to get a little bit more out of their new Alder Lake CPUs.
Story image
First Table
First Table set to revive restaurant commerce in NZ with platform launch
A new restaurant booking platform has launched in New Zealand, giving Kiwi diners the opportunity to save and book at a variety of restaurants around the country.
Story image
Digital Signage
MAXHUB's Digital Signage range to bolster boardroom productivity
The new MAXHUB Digital Signage technology is purpose-built to make every kind of team meeting more effective.
Story image
Wireless Nation
Wireless Nation, N4L provide 4G network to remote NZ schools
Wireless Nation and Network for Learning (N4L) have rolled out the Rural Connectivity Group’s (RCG) new 4G network to better connect three Chatham Islands schools.
Story image
Review
Hands-on-review: GoPro Hero 10
I have a long history with GoPro; I still remember getting my first camera when I was 16, using it to film Parkour and the day I lost it down a dingey crag. 
Story image
Phishing
WhatsApp and QR codes the next scam threat - report
KnowBe4 has warned it expects to see an increase in QR Codes and the WhatsApp chat platform being used for phishing and other scams. 
Story image
D-Link
D-Link launches new G415 Smart Router as part of EAGLE PRO AI range
D-Link A/NZ has announced the launch of its new G415 AX1500 4G Smart Router as part of the new EAGLE PRO AI Series.
Story image
Wireless
Hands-on review: Technics EAH-A800 Noise Cancelling Wireless Headphones
Designed in Osaka, Japan, these headphones just exude quality. They aren’t heavy, but they feel well built and solid.
Story image
Gaming
PNY launches XLR8 Gaming EPIX memory products in A/NZ
PNY has launched its XLR8 Gaming EPIC-X RGB™ DDR4 Silver 3200MHz and 3600MHz memory products in Australia and New Zealand.
Story image
Gaming
Hands-on review: The A500 Mini Retro Gaming Console
Retro Games, the UK outfit responsible for a range of retro gaming devices from joystick to full-sized Vic-20s and C64 emulators, have launched their A500 Mini Retro Gaming Console.
Story image
Collaboration
TikTok launches community-inspired effect capability
TikTok has announced the launch of its Effect House feature to allow its users to create and share Community Effects.
Story image
Gaming
Mastercard users can now use rewards points in gaming
Mastercard has launched Mastercard Gamer Xchange (MGX), allowing APAC consumers to convert their rewards points into gaming currency.
Story image
TUANZ
TUANZ to address rural connectivity at 2022 symposium
TUANZ is hosting the Rural Connectivity Symposium for the first time in person since 2019, providing a forum to discuss the state of rural connectivity.
Story image
Review
Hands-on-review: Creative Outlier Air V3
Creative is back with the third version of its affordable Outlier Air wireless earbuds range - aptly named the ‘V3’. And this time, they come boasting ambient mode and active noise reduction.
Story image
Wireless
Hands-on review: Steelseries Aerox 9 Wireless and Aerox 5 gaming mice
Steelseries offered two interesting mice for review, the Aerox 9 Wireless, aimed at MMO/MOBA players, and the Aerox 5, a wired mouse for multi-genre use.
Story image
Gaming
Hands-on review: 32GB PNY XLR8 Gaming MAKO 6000MHz DDR5 memory kit
PNY’s XLR8 Gaming MAKO DDR5 memory modules are designed to get the most out of systems based on Intel’s 12th generation Alder Lake CPUs.
Story image
Microsoft
Microsoft unveils adaptive accessories for disability access
Microsoft is introducing an expansive Inclusive Tech Lab to give people with disabilities greater access to technology through new software features and adaptive accessories.
Story image
Poly
Poly introduces new smart devices and announces Amazon e-store in Australia
Poly is introducing two new pro-grade devices to the market and announcing its first official Australian e-store on Amazon.
Story image
Wireless
Sony to bring new 1000X series WH-1000XM5 headphones to the market
Sony has announced the newest edition of its award-winning wireless headphones, with the 1000X series WH-1000XM5 noise-cancelling model.
Story image
Jabra
Jabra reveals its latest portable headset Engage 55
Jabra has launched the Engage 55, the newest product in Jabra's Engage series designed for ultimate call security and quality.
Story image
Mobility
Tyson Beckford partners with Element Case on new AppleWatch band
Celebrity Tyson Beckford has collaborated with STM Brands' Element Case brand to create a rugged new accessory.
Story image
Norton
Hands-on review: Norton Anti Track 19 software
We get hands on with Norton's new privacy tool that was introduced in March 2022.
Story image
i-PRO
i-Pro announces newest solutions as rebranded enterprise
i-PRO APAC Oceania has introduced its newest high-resolution mid-range cameras, with combined edge AI analytics and resolutions of up to 4K.
Story image
Microsoft
Microsoft backing Māori and Pacific wāhine in tech industry
A new initiative focused on getting Māori and Pacific wāhine into the tech industry and backed by Microsoft, NZTech and the government is calling for tech companies to get involved.
Story image
Design
Dynabook launches new Tecra A40-K and A50-K models
Dynabook has announced two new additions to its Tecra range, with both said to help promote flexible working solutions while also reducing the strain on IT managers.
Story image
Digital Marketing
Getty Images delves into the world of NFTs with Candy Digital
Getty Images and Candy Digital, the next-generation digital collectible company, have announced a new multi-year partnership agreement.
Story image
Wireless
Hands-on review: HyperX Pulsefire Haste wireless mouse and HyperX Pulsefire XL Mat
With its lightweight Pulsefire Haste wireless mouse and RGB lit Pulsefire XL Mat, HyperX sets out to up your game and add a little colour to your desktop.
Story image
Sony
Sony launches LinkBuds S - the latest model in the series
Sony says the LinkBuds S will give users a unique sound experience through sensor and spatial sound technology, even in AR games.
Story image
Logitech
Logitech releases new mouse with ergonomic and sustainable focus
Logitech has announced the Logitech Signature M650 Mouse and the Signature M650 for Business Wireless Mouse, both with new ergonomic features and capabilities.
Story image
Apple
Apple previews new features for users with disabilities
Apple says new software features that offer users with disabilities new tools for navigation, health and communication, are set to come out later this year.