Blizzard has announced the introduction of the Cenarion Hatchling to the World of Warcraft online Pet Store. The entirety of the US$10 "adoption fee" (NZ$12.40) for each one purchased before the end of July will go towards the Japanese earthquake and tsunami relief effort.

"This little critter is the twin of the rare Hippogryph Hatchling pet players could randomly encounter in the first World of Warcraft Trading Card Game set, Heroes of Azeroth - and he's emerged from the forests of Azeroth to lend a helping talon to some friends in need," reads the press release from Blizzard.