Hot on the heels of Oprah giving voice to her love of ‘that Surface’ direct from that perhaps lovelier iPad, BlackBerry’s ‘Global Creative Director’ Alicia Keys has launched a faux pas of her own. After avowing that she is 100% exclusively Blackberry, the creative genius behind the new OS and devices tweeted ‘started from the bottom now were here’. Grammatical and spelling issues aren’t the problem; what is, is this bit ‘via Twitter for iPhone’.
The Verge captures the full story, including the ill-advised response from Keys which included rapid deletion of the offending tweet (we wonder if this will come up in her performance review) and a subsequent wild claim of ‘hacking’!!!!!
So now it seems BlackBerry has a Creative Director who favours the iPhone AND tells porky pies, assigning blame to those pesky (yet oh-so-convenient) ‘h@x0r$’.
Not a good look.