Update: Control Division have offered us four shirts in a range of sizes to give away to some style-conscious gaming fans. To enter, post a comment on this story saying your size and which gaming character’s fashion sense you like the most.
Story: Emerging clothing label Control Division has launched its ‘beta’ range of clothing today, and they’ve recruited some of New Zealand’s most successful game development veterans to help them do it.
The release range is aimed at a pretty niche market, combining fashion and gaming with ‘high quality fabrics, modern lines, and stylish designs by artists loyal to gaming culture’.
Control Division chairman Richard Neal says the strength of the label comes from having a team with a great deal of industry know-how.
"We have been watching the space and planning the launch for quite a while. We’ve built a culture in our brand that only comes from working with guys who know the industry.”
Mario Wynands and Tyrone McAuley, the founders of New Zealand-based development company Sidhe, have both attached their names to the Control Division brand.
Wynands says the company’s goal is to provide gamers with clothes that are gaming related, but not promotional.
"Control Division…is bringing stylish, high quality gaming clothing to market in a world where gaming related clothing to date has been cheap, ill fitting and mainly blatant advertising.”
Although it is possible you might not have heard of Sidhe, odds are you’re aware of some of their titles – Rugby Challenge, the Rugby League series, and Shatter, which was listed as one of IGN’s top 25 PS3 games in 2011.
As far as gaming clothes are concerned, there is certainly a market for a decent range – currently even a t-shirt will cost you an arm and a leg, and will almost always have the release date for the next game in the series on the back.
Check out the Control Division line below and here, and let us know your thoughts – will they get past the beta testing phase?