Meridian is encouraging Kiwis to take on the world leader in electric vehicles.

Meridian Energy has launched its latest campaign to encourage the uptake of electric vehicles.

The 100% renewable energy generator is asking Kiwis to take on electric vehicle leader Norway.

Norway is the undisputed leader in the adoption of electric vehicles.

Nearly a third of all cars sold in the country are either fully-electric or hybrid.

Meridian CEO Neal Barclay says, “Meridian is encouraging New Zealanders to start thinking about driving electric.

“The recent uptake we've seen in New Zealand is pretty impressive, but we know that there is more we can do to reduce emissions.

“Our campaign is encouraging New Zealanders to get involved in moving New Zealand forward to an electric car future.

Last month Meridian launched a new, nationwide Electric Car Plan, offering customers low night rates from 9 pm until 7 am, and until 31 August this year, they will also cover the cost of charging EVs for a whole year.

Barclay continues, “We're walking the talk when it comes to electric vehicles.

“We're on track to meet our commitment of 50% conversion of our passenger fleet to fully-battery electric by the middle of this year.

Meridian has also partnered with electric car sharing companies and has installed free electric car charging stations at Kiwi Property shopping malls around the country.

As part of Meridian's goal of getting more people to try electric, they are giving away the ultimate EV experience.