Story image

Critics impressed by Yahoo's 'Axis' search engine

24 May 12

Yahoo has released a new search tool, Axis, issuing a challenge to Google by allowing internet users to find search results without having to scan the traditional list of blue links.

Running both as an add-on for traditional desktop browsers and as an app for iOS, Axis presents search results as page images across the bottom of the screen, making it easy for users to identify which is most likely to hold the information they’re looking for.

The really cool thing, though, is that the results remain accessible after the user has selected a page, sparing the trouble of back-clicking if the site doesn’t yield fruit.

Users can also flick through the pages in full-screen, thanks to tabs at the left and right sides.

Technology commentators are already impressed with Axis, which is powered by Microsoft’s search engine, Bing.

Writing for CNet, Rafe Needleman says Axis offers ‘an important new design concept for search’, and is particularly strong on a mobile device.

"On the iPad, Axis is simply a great browser,” Needleman writes.

"After only a few minutes using it I thought, Why hasn’t Google done this yet? It’s that good.”

The tricky part will come when Yahoo goes to integrate advertisements, which it will have to do if it wants to make money from the innovation.

Google also isn’t resting on its laurels, with its Knowledge Graph feature currently being rolled out around the globe, offering what the company says is search with a completely new level of intelligence.

For now, though, Yahoo has released a feature which should garner plenty of interest from the online community, which goes at least some way to erasing the company’s recent woes.

Axis works with Chrome, Firefox, Safari and Internet Explorer, and versions for Android and Windows Phone are on the way. Go here to give it a try.

GirlBoss wins 2018 YES Emerging Alumni of the Year Award
The people have spoken – GirlBoss CEO and founder Alexia Hilbertidou has been crowned this year’s Young Enterprise Scheme (YES) Emerging Alumni of the Year.
IDC: Standalone VR headset shipments grow 428.6% in 3Q18
The VR headset market returned to growth in 3Q18 after four consecutive quarters of decline and now makes up 97% of the combined market.
Meet Rentbot, the chatbot that can help with tenancy law
If you find yourself in a tricky situation  - or if you just want to understand your rights as a landlord or tenant, you can now turn to a chatbot for help.
PlayerUnknown’s Battlegrounds (PUBG) finally releases on PS4
PUBG on PS4 feels like it’s still in Early Access as the graphics look horribly outdated and the game runs poorly too. 
How AI can fundamentally change the business landscape
“This is an extremely interesting if not pivotal time to discuss how AI is being deployed and leveraged, both in business and at home.”
CERT NZ highlights rise of unauthorised access incidents
“In one case, the attacker gained access and tracked the business’s emails for at least six months. They gathered extensive knowledge of the business’s billing cycles."
Report finds GCSB in compliance with NZ rights
The Inspector-General has given the GCSB its compliance tick of approval for the fourth year in a row.
Game review: Just Cause 4 on PC
Rico Rodriguez returns to wreak over-the-top havoc for a fourth time. This time the island nation of Solís is our hero’s sandbox, ripe for destruction.