New Zealanders can now give to charity at no cost to themselves, through a new initiative called Donate Your Desktop.
In unison with the Auckland City Mission, the partnership allows users to generate a donation for a charity every day, all by giving up the picture on the desktop background of their computer.
The concept is simple. A user downloads the free application and installs it on a computer (Windows and Mac).
Each day their desktop background is refreshed with a new designer wallpaper, sponsored by an advertiser.
In return for receiving this wallpaper, each advertiser makes a donation on the user’s behalf.
The selected charity receives 75% of all the fees charged to advertise on that desktop meaning the more users that sign up in aid of a charity, the more money that charity will receive.
"The Mission is always on the lookout for new methods of fundraising," says Diane Robertson, Auckland City Missioner.
"We believe Donate Your Desktop is a truly innovative approach to raising money for charities and we are delighted to help build the concept at such an early stage."
To find out more about Donate Your Desktop, click here