FutureFive New Zealand logo
Consumer technology news from the future
Story image

Emirates to launch NFTs and experiences in the metaverse

By Shannon Williams
Thu 21 Apr 2022

Emirates has announced it will soon launch NFTs and new experiences in the metaverse for its customers and employees.

The airline this week unveiled its plans to build signature brand experiences in the metaverse, alongside both collectible and utility-based NFTs. The first projects are already underway, with launch anticipated in the coming months.

Emirates also announced that its Emirates Pavilion at the Expo 2020 site will be repurposed into a centre for innovation, bringing talent from all over the globe to bring to life the airline's future-focused projects, including those relating to the metaverse, NFTs and Web3.

"Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection," says HH Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive at Emirates.

"Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees skills and experiences," he says. 

"We are excited about the opportunities in the digital space of the future and are committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies."

He adds that it is fitting that our future-themed Emirates Pavilion at Expo is being repurposed as a hub to develop cutting-edge future experiences aligned with the UAEs vision for the digital economy."

Emirates continues to engage with industry partners on its Web3 strategy, and recruit talent for its pipeline projects, the company says.

No stranger to delivering experiences and engaging with customers in the digital world, Emirates pioneered web virtual reality technology on emirates.com and its Emirates app more than 5 years ago, offering an immersive 3D, 360-degree view of its cabin interior experiences onboard. Customers can explore their seats before checking in online with the 3D seat map, and prospective customers can book their preferred seats from within the 3D environment. This award-winning technology is compatible with all devices without the need for external applications or plug-ins.

Last year, it became the first airline to launch its own virtual reality app on the Oculus store, offering users accurate, life size and interactive cabin interior experiences onboard Emirates flagship A380 aircraft and Boeing 777-300ER Gamechanger aircraft. For instance, users can "pick up" items from the Onboard Lounge, "turn on" the Shower in the Shower Spa, or close the private suite doors behind them. They can even explore the cockpit.

At the Emirates Pavilion during Expo 2020 Dubai, the most popular attraction amongst the "future of commercial aviation" themed experiences was the virtual reality journey showcasing future aircraft cabin interiors.

Related stories
Top stories
Story image
Wireless Nation
Wireless Nation, N4L provide 4G network to remote NZ schools
Wireless Nation and Network for Learning (N4L) have rolled out the Rural Connectivity Group’s (RCG) new 4G network to better connect three Chatham Islands schools.
Story image
First Table
First Table set to revive restaurant commerce in NZ with platform launch
A new restaurant booking platform has launched in New Zealand, giving Kiwi diners the opportunity to save and book at a variety of restaurants around the country.
Story image
Apple
Apple previews new features for users with disabilities
Apple says new software features that offer users with disabilities new tools for navigation, health and communication, are set to come out later this year.
Story image
Gaming
PNY launches XLR8 Gaming EPIX memory products in A/NZ
PNY has launched its XLR8 Gaming EPIC-X RGB™ DDR4 Silver 3200MHz and 3600MHz memory products in Australia and New Zealand.
Story image
IDC
IDC finds 3.9% decline in worldwide tablet shipments
Preliminary data from IDC's Worldwide Quarterly Personal Computing Device Tracker has found tablet shipments reached 38.4 million units during Q1 2022, a year-over-year decline of 3.9%.
Story image
Collaboration
TikTok launches community-inspired effect capability
TikTok has announced the launch of its Effect House feature to allow its users to create and share Community Effects.
Story image
Gaming
Mastercard users can now use rewards points in gaming
Mastercard has launched Mastercard Gamer Xchange (MGX), allowing APAC consumers to convert their rewards points into gaming currency.
Story image
Corsair
Hands-on review: Corsair 32GB Vengeance 5200MHz DDR5 DRAM kit
Corsair’s Vengeance 5200MHz DDR5 DRAM offers PC users an entry-level upgrade to the new memory standard allowing them to get a little bit more out of their new Alder Lake CPUs.
Story image
Jabra
Jabra reveals its latest portable headset Engage 55
Jabra has launched the Engage 55, the newest product in Jabra's Engage series designed for ultimate call security and quality.
Story image
Norton
Hands-on review: Norton Anti Track 19 software
We get hands on with Norton's new privacy tool that was introduced in March 2022.
Story image
Mobility
Hands-on review: STM laptop bags
The advent of hybrid working has meant we need laptop bags. We got our hands on two of the most popular laptop bags from STM.
Story image
Gaming
Hands-on review: The A500 Mini Retro Gaming Console
Retro Games, the UK outfit responsible for a range of retro gaming devices from joystick to full-sized Vic-20s and C64 emulators, have launched their A500 Mini Retro Gaming Console.
Story image
Artificial Intelligence
Google to enter the smartwatch market with the Google Pixel Watch
Google has provided a first look at its new Google Pixel Watch, which is set to make an entry into the competitive smartwatch market.
Story image
Cybersecurity
Significant spike in consumer fraud, new report finds
Reported cases of consumer fraud more than tripled in the years 2020-2021 from prior years, according to a new report by Accenture.
Story image
PaaS
New digital traffic light system to tackle construction defects
Smarter Defects Management launches its PaaS digital system and says it will revolutionise managing defects in the construction industry.
Story image
i-PRO
i-Pro announces newest solutions as rebranded enterprise
i-PRO APAC Oceania has introduced its newest high-resolution mid-range cameras, with combined edge AI analytics and resolutions of up to 4K.
Story image
WolfVision
WolfVision announces new range of visualisers
WolfVision has announced a new range of visualisers to help meet multiple industry demands for remote learning and educational solutions.
Story image
Gaming
Game review: Lego Star Wars: The Skywalker Saga (Xbox Series X)
The Lego Star Wars games have always been popular with both kids and adults as they are a cute way to relive the famous movies.
Story image
Microsoft
Microsoft backing Māori and Pacific wāhine in tech industry
A new initiative focused on getting Māori and Pacific wāhine into the tech industry and backed by Microsoft, NZTech and the government is calling for tech companies to get involved.
Story image
Review
Hands-on-review: GoPro Hero 10
I have a long history with GoPro; I still remember getting my first camera when I was 16, using it to film Parkour and the day I lost it down a dingey crag. 
Booster
Booster Innovation Fund. A fund of Kiwi ingenuity – for Kiwi investors.
Link image
Story image
Gaming
Hands-on review: 32GB PNY XLR8 Gaming MAKO 6000MHz DDR5 memory kit
PNY’s XLR8 Gaming MAKO DDR5 memory modules are designed to get the most out of systems based on Intel’s 12th generation Alder Lake CPUs.
Story image
E-waste
NZ’s first and only e-waste sorting machine launched
Computer Recycling launches e-waste shredder and MSS optical sorting machine BLUBOX, which is able to sort out a tonne of e-waste per hour
Story image
Online shopping
A/NZ shoppers plan to spend less, be more selective
For retailers, 2022 is set to be a year of introspection as shoppers across Australia and New Zealand indicate they plan to spend less.
Story image
Review
Hands-on-review: Creative Outlier Air V3
Creative is back with the third version of its affordable Outlier Air wireless earbuds range - aptly named the ‘V3’. And this time, they come boasting ambient mode and active noise reduction.
Story image
Gaming
Hands-on review: Ghostwire Tokyo (PS5)
Although a bit of a tonal departure for Bethesda, Ghostwire Toyko is a good-looking and eerie action game that is aimed at a very select audience.
Story image
Gaming
Hands-on review: Intel Core i7-12700 CPU
Intel’s middle-of-the-road 12th generation Core i7-12700 offers performance at a lower price than the pricey Core i9 for users that are not fussed by overclocking.
Story image
Review
Hands-on review: Amazon Kindle Paperwhite Signature Edition
In almost every respect it works like a book, apart from the fact that it weighs next to nothing, fits in my hand perfectly, and is soothing on my eyes.
Story image
Sustainability
Can bots succeed where humans have failed in sustainability?
People want businesses to turn talk into action, and believe technology can help businesses succeed where people have failed.  
Story image
Malware
Vulnerabilities in Lenovo laptops expose users to UEFI malware
Researchers at ESET have discovered three vulnerabilities affecting various Lenovo consumer laptop models.
Story image
NFT
Emirates to launch NFTs and experiences in the metaverse
"Emirates has embraced advanced technologies to improve business processes, enhance our customer offering, and enrich our employees' skills and experiences."
Story image
Microsoft
Microsoft unveils adaptive accessories for disability access
Microsoft is introducing an expansive Inclusive Tech Lab to give people with disabilities greater access to technology through new software features and adaptive accessories.
Story image
Wireless
Hands-on review: Steelseries Aerox 9 Wireless and Aerox 5 gaming mice
Steelseries offered two interesting mice for review, the Aerox 9 Wireless, aimed at MMO/MOBA players, and the Aerox 5, a wired mouse for multi-genre use.
Story image
Music
Hands-on review: JBL Partybox 110 Bluetooth speaker
My first review in a long time is sure to create a lot of noise, if the experience in my household has been anything to go by.
Story image
Poly
Poly introduces new smart devices and announces Amazon e-store in Australia
Poly is introducing two new pro-grade devices to the market and announcing its first official Australian e-store on Amazon.
Story image
Review
Hands-on review: MSI MPG Z690 Carbon WIFI motherboard
It’s all change with Intel’s 12th generation CPUs. We have a new chipset in the 600-series, a new socket with the LGA 1700, and new DDR5 memory.
Story image
Dynabook
Dynabook A/NZ announces new Portégé X40L-K hyperlight laptop
Dynabook A/NZ has unveiled the all-new Portégé X40L-K, a hyperlight 14.0" modern laptop utilising cutting-edge, high-performance computing power.
Story image
Wireless
Hands-on review: Technics EAH-A800 Noise Cancelling Wireless Headphones
Designed in Osaka, Japan, these headphones just exude quality. They aren’t heavy, but they feel well built and solid.
Story image
Artificial Intelligence
Tell-tale hints before volcanic eruptions found using AI
Researchers have pinpointed precursors to volcanic eruptions, in data collected before explosions including the deadly 2019 Whakaari surge that killed 22 people.
Story image
Gaming
Game review: MLB The Show 22 (PS5)
Historically the MLB The Show series has been exclusive to PlayStation consoles, but now the franchise is expanding.
Story image
Gaming
Game review: Weird West (PlayStation 4)
There have been many games released over the years based on the wild west era, but Weird West is one of the most unique.
Story image
Sustainability
The AI Forum helps NZ pave the way with AI sustainability practices
Non-profit organisation The AI Forum is helping Kiwis learn about addressing climate change issues through the use of AI technology.
Story image
Logitech
Logitech releases new mouse with ergonomic and sustainable focus
Logitech has announced the Logitech Signature M650 Mouse and the Signature M650 for Business Wireless Mouse, both with new ergonomic features and capabilities.
Story image
Design
Dynabook launches new Tecra A40-K and A50-K models
Dynabook has announced two new additions to its Tecra range, with both said to help promote flexible working solutions while also reducing the strain on IT managers.