We’ve got a fever, and the only prescription is more filters. Facebook has announced their new in-app camera feature, so people can share snapchat-esque photos and videos with their friends and family. The camera has brand new effects and two additional ways to share your creative photos and videos.
“We want to make it fast, fun and easy for people to share creative photos and videos with whomever they choose, for however long they choose,” says Facebook in a recent blog post.
“And the more we share with each other, the more open and connected our community can be.”
The camera is live this week. To access the camera, just tap on the handy little camera icon in the top-left corner of the Facebook app. Alternatively, you can swipe right from News Feed.
As well as filters, which we are all pretty familiar with at this point (everyone has a really nice dog filter selfie stashed away) new features called masks and frames, which are exactly what they sound like, can now be applied to your media.
Facebook is also partnering with brands to create masks for popular upcoming films such as Despicable Me 3, Guardians of the Galaxy Vol. 2 and Wonder Woman.
Using reactive effects, you can interact with dybamic objects in the frame of your videos, like falling snow. You can also apply artistic style effects to turn your box-standard selfie into a ‘Picasso-style work of art’.
The last big feature is the inclusion of guest art from visual artists such as Douglas Coupland and Hattie Stewart, in the form of effects to be applied to your photos and videos.
Of course, the app wouldn’t be complete without a story function that has proved to be extremely popular across other platforms like Snapchat and Instagram. Like these other apps, friends will be able to view your Facebook stories 24 hours.
The Direct option is put in place to share media with specific friends for a limited time - pretty much exactly like a regular Snapchat photo send. Friends can view it once, replay it and write a reply.
It will be interesting to see how people view this against Snapchat. Snapchat has features in place such as the 'streak' of sharing photos back and forth with one person every day that many users will be unwilling to abandon.