Facebook joins the trend, adds trending

Introducing Trending, a new Facebook product designed to surface interesting and relevant conversations in order to help users discover the best content from all across the social networking site.

To the right of the News Feed, users will now see a list of topics that have recently spiked in popularity.

The social media giant says this list is personalised, including topics based on things individuals are interested in and what is trending across Facebook overall.

Each topic is accompanied by a headline that briefly explains why it is trending allowing users to click on any headline to see the most interesting posts from theirs friends or Pages that are talking about that particular topic.

“Facebook is a space where people from all over the world gather every day to share their thoughts and participate in real-time conversations, from the highlights of the Golden Globes to the passing of Nelson Mandela,” says Chris Struhar - Engineering Manager, Facebook.

“Trending is currently rolling out on web in select countries and we are going to continue to test on mobile.

“As with other features, expect continuous improvements from us over time.”