Story image

First YooBee studio opening soon

29 Sep 10

Poking around the now-open YooBee website brings word that the first ‘YooBee studio’ will be opening soon. “We are creating a pop-up studio, store and café in Wellesley Street, Auckland,” the company says.

Warwick Grey, Chief Marketing Officer, Renaissance has also posted a lengthy explanation of the new brand, what it stands for and how the firm isn’t planning to be the latest iteration of "box pushers".

“In New Zealand we’ve lived with Renaissance Ltd for a long time and like a favourite suit, it gets comfortable,” Grey wrote. “People get used to seeing ‘Renaissance’ - they know what it sells. YooBee is about doing something new, it’s not going to just take over the suite of brands you know. Renaissance, MagnumMac, Student IT, Insite and Natcoll are not going anywhere for a while. YooBee is a project, to see how we can make our dream happen. Someday, all of our brands may naturally fit within YooBee.”

Grey explained that Renaissance has a long history of being a distributor, which the company is proud of: “But – and it’s a big but - everyone buys IT products or services for a reason, and we’ve been looking at the item, not the reason,” he continued adding that YooBee “is going to change that”.

Forming a YooBee community is currently top of the agenda. “As we just said, we’re going to completely change our focus,” Grey said. “We want you to tell us who you’ll be, and then we’ll help however we can. That’s going to mean focusing on the people who make up the YooBee community. And it puts some responsibility on that community as well.”

So what is YooBee? “Calling YooBee just a store is not quite right. We’re not planning to be the latest iteration of box pushers. YooBee locations are going to be a mix of studio space, café, ‘open mic nights’ and exhibitions,” explained Grey further.

You can visit the YooBee website here for details about the creative courses on offer.

New app conducts background checks on potential tenants
Landlords and house owners need to obtain a tenant’s full name, date of birth, email address, and mobile number in order to conduct the search. And most importantly, they have to get the tenant’s permission first.
GirlBoss wins 2018 YES Emerging Alumni of the Year Award
The people have spoken – GirlBoss CEO and founder Alexia Hilbertidou has been crowned this year’s Young Enterprise Scheme (YES) Emerging Alumni of the Year.
IDC: Standalone VR headset shipments grow 428.6% in 3Q18
The VR headset market returned to growth in 3Q18 after four consecutive quarters of decline and now makes up 97% of the combined market.
Meet Rentbot, the chatbot that can help with tenancy law
If you find yourself in a tricky situation  - or if you just want to understand your rights as a landlord or tenant, you can now turn to a chatbot for help.
PlayerUnknown’s Battlegrounds (PUBG) finally releases on PS4
PUBG on PS4 feels like it’s still in Early Access as the graphics look horribly outdated and the game runs poorly too. 
How AI can fundamentally change the business landscape
“This is an extremely interesting if not pivotal time to discuss how AI is being deployed and leveraged, both in business and at home.”
CERT NZ highlights rise of unauthorised access incidents
“In one case, the attacker gained access and tracked the business’s emails for at least six months. They gathered extensive knowledge of the business’s billing cycles."
Report finds GCSB in compliance with NZ rights
The Inspector-General has given the GCSB its compliance tick of approval for the fourth year in a row.