Fitbit expands Tory Burch collection with exclusive designs

Fitbit and Tory Burch have expanded the Tory Burch for Fitbit collection.

The accessories have been designed exclusively for the Fitbit Flex to include a Rose Gold and Tory Silver Metal Fret Pendant and Metal Hinged Bracelet designs.

“This accessories collection makes Flex the only activity tracker on the market to bring high-end fashion to everyday fitness” Fitbit says.

“Fitbit designed Flex with versatility in mind. From the beginning, Fitbit’s success has come not only from offering award-winning technology, but from attention to design as well—so partnering with Tory Burch makes perfect sense.”

After successful launch of the initial Tory Burch for Fitbit accessories collection earlier this year, Fitbit decided to expand the line and give consumers more options to transform their fitness tracker into a ‘super-chic accessory for work or weekend, day or evening’.

The complete Tory Burch for Fitbit accessories collection now includes:

• Tory Burch for Fitbit® Metal Fret Pendant (US$175): Made of stainless steel and based on the decorative, open fretwork that’s a Tory Burch signature; the pendant is suspended from a chain (available in Shiny Gold and introducing Rose Gold and Tory Silver)
• Tory Burch for Fitbit® Metal Hinged Bracelet (US$195): Made of stainless steel with decorative, open fretwork and a secure, easy-access latch on the back (available in Shiny Gold and introducing Rose Gold and Tory Silver)
• (Coming soon) Tory Burch for Fitbit® Silicone Printed Bracelet (US$38): With an adjustable closure and a secure, easy-access holder for the device, it’s available in ToryBurch signature colours and prints.