Story image

Flashy new tourist website for Queenstown

03 Mar 2017

Destination Queenstown has unveiled a new website designed to showcase the city to travellers.

QueenstownNZ.nz is now live following a project that Destination Queewnstown says involved extensive research and development and makes use of the latest website technology and trends.

The website, which currently receives over 1.6 million visitors a year, has been built with the user experience at the forefront, matching the travel planning journey and providing the most sought after information to plan a trip, based on extensive research on what inspires people to travel, the organisation explains.

Destination Queenstown chief executive Graham Budd says he is very excited to launch the new website, which is a vitally important tool for visitors.

“It’s been a huge project, and after months of research and development we are incredibly pleased with the outcome, and we hope users are too,” Budd says.

“The Queenstown website is one of our most important assets, and this extensive upgrade only enhances what is the most comprehensive tool for people who want to know more about Queenstown,” he explains.

The new website is rich with more images, and also features articles, listicles and itinerary suggestions to showcase the different kinds of experiences visitors can have in Queenstown across all four seasons. This includes articles written by leading travel journalists that help inspire and encourage visitors to make the most of their time in Queenstown.

“The new website also uses content created by real travellers to inspire other travellers, harnessing the power of social media to turn every visitor to Queenstown into an ambassador for our destination,” Budd adds.

“To help users find what they’re looking for, the website uses a world-leading search solution to ensure that users of the website can find the experiences, activities, services and information they’re looking for quickly, and a My Queenstown favourites feature allows them to build their Queenstown holiday with listing details alongside other inspirational content,” he explains.

“The website has been built utilising the latest technology and CMS, giving Destination Queenstown the flexibility to keep evolving the user experience and flows based on how users interact with the website.”

This project was designed and developed by Christchurch-based design agency TimeZoneOne with design input from Queenstown creative agency Feast Creative.

Samsung & Trade Me offer AI-powered shopping
The smartphone camera & AI-powered tech, Trade Me says, is a ‘glimpse into the future of shopping’.
Neill Blomkamp's 'Conviction' is a prequel to BioWare's Anthem
You may remember Neill Blomkamp’s name from such films as District 9, Chappie, and Elysium. If you’ve seen any of those films, the short teaser trailer will seem somewhat familiar to you.
Security flaw in Xiaomi electric scooters could have deadly consequences
An attacker could target a rider, and then cause the scooter to suddenly brake or accelerate.
617 million stolen records up for sale on dark web
It may not be the first time the databases have been offered for sale.
IBM’s Project Debater unable to out-debate human
At this incredible display of technology, the result was remarkably close but the human managed to pip the machine in this instance.
LPL to broadcast weekly programming on Sky Sports
Let’s Play Live (LPL) has now announced it will broadcast weekly programming for the rest of 2019 on the Sky Sports channel from Sky TV. 
When hackers get the munchies, they just steal McDonalds
What happens when hackers get the munchies? Apparently in Canada, they decide to put their ‘hamburglar’ gloves on and go after unwitting people who happen to use the McDonalds app.
The smart home tech that will be huge in 2019
For millennial home buyers, a generation for whom technology has been ever-present, smart systems are the features they value above everything else.