Story image

Game of Bros? No, says Warner Brothers

10 Mar 16

Multinational media conglomerate Warner Bros have issues a cease and desist order over Maori Television’s marketing campaign for its new Game of Bros show.

Maori Television says the order is aimed at stopping the recently launched ‘Lover Boy vs Lavalava Boy’ campaign after advertisements were placed adjacent to The Bachelor outdoor media campaign and online stories about the show.

Head of Content Mike Rehu says the marketing campaign for the Game of Bros show and other new content in Māori Television’s new season of programmes are what you would expect from a challenger brand.

“Our marketing budget simply doesn’t compare to other networks so we have to be creative and try new things to reach audiences,” Rehu says.

“We regard the Lover Boy vs Lavalava Boy campaign as a bit of harmless fun aimed at getting viewers to tune into Game of Bros. We didn’t for one minute think we would ruffle the feathers of one of the largest media companies in the world,” he says.

Game of Bros goes to air next Thursday at 8pm. It features 12 Polynesian men who battle for the title of ultimate warrior. Guided by angels, the warriors need to show how well they can compete in the traditional games of their forefathers.

Jobs 'aplenty' for freelance writers, devs & ecommerce specialists?
Jobs tagged with the keyword ‘writing’ took the top spot as the fastest moving job in 2018.
Updated: Chch crypto-exchange Cryptopia suffers breach
Cryptopia has reportedly experienced a security breach that has taken the entire platform offline – and resulted in ‘significant losses’.
iPhone XS Max costs average Kiwi 11.6 work days – world comparison
A new study has compared how long it will take the average worker in 42 countries to purchase Apple's newest iPhone - NZ doesn't do too bad.
Chorus reckons Kiwis have an insatiable appetite for data
New Zealanders love the internet – and we love Fortnite even more.
Hands-on review: XANOVA Juturna-U gaming headset
Despite my first impressions on the quality of the headset, I was disappointed with both of the auxiliary cables provided, which felt cheap and would cut out, almost as if they were already frayed.
Audioengine’s Wireless A5+ are just bloody good speakers
I judge these speakers on the aspects that Audioengine boasts about - quality, streaming, simplicity and versatility
Hands-on review: The Ekster Wallet protects your cards against RFID attacks
For some time now, I’ve been protecting my credit cards with tinfoil. The tinfoil hat does attract a lot of comments, but thanks to Ekster, those days are now happily behind me.
OPPO aims to have 5G device launched by end of year
The Chinese smartphone manufacturer is working with Keysight Technologies to accelerate the development of their 5G smartphone.