Google One Pass is the firm’s new payment system that enables publishers to set the terms for access to their digital content.

While not currently available in New Zealand, it offers a purchase-once, view-anywhere functionality, so users can view the content they buy across all of their devices.

Earlier this week Apple launched it subscription service, whereby Apple claims 30% of any subscription fee made through an app.

Google says it will take a 10% cut of any revenue driven by transactions.

“Google One Pass operates across multiple sites, so you can easily manage content across all of your online properties,” says the firm. “It also offers payments in mobile apps, in instances where the mobile OS terms permit transactions to take place outside of the app market.”

Here a short video explaining (without any great detail) the system.