FutureFive NZ - HP cuts price of TouchPad - Updated

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HP cuts price of TouchPad - Updated

Hewlett-Packard has trimmed the RRP of its TouchPad tablet, following unfavourable comparisons with prices in the United States.

From today, the 16GB TouchPad will be available from $679 and the 32GB version for $819. The units were previously priced at $799 and $949 respectively, representing cuts of around 15%.

HP couldn’t be reached for comment, but said in a statement, "HP continually evaluates pricing for its products and is pleased to offer a permanent discounted pricing on the HP TouchPad in New Zealand.

"These new prices are effective as of Thursday 11th August. Our retail partners have been informed of the changes and will make changes in their communications as soon as possible.”

HP came under fire recently with the publication of an unfavourable comparison between its prices here and in the United States. The comparison came after similar complaints about Apple prices.

Update: Simon Molloy, market development manager for webOS within HP’s Personal Systems Group, says the TouchPad price drop is not a response to critical comparisons between RRPs here and overseas.

"The general response from consumer and business customers has been very positive,” Molloy says.

"We have a good presence in the retail channel, and the new pricing will certainly help drive momentum.

"Prices in the US have been reviewed as well, so it represents part of a global price review.”

In particular, HP is trying to drive the TouchPad as it is the first device to feature its webOS operating system.

"We’ve got a lot of products in the wings and we’re serious about the market,” Molloy adds.

"This rapid response on price indicates we’re in it for the long haul.”

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