Instagram announced that they are introducing the option to share a replay of your live Instagram video.
The new feature easily ensures that a user's content reaches a wider audience.
When a user’s broadcast has ended, they’ll be able to tap share at the bottom of the screen to add the replay to Instagram stories for 24 hours.
When a user follows someone and they share a replay, they'll see a play button under that user's profile photo.
They can then tap to watch the video.
They'll also see comments and likes from the original broadcast.
While watching a live stream users can tap the right or left side of the screen to go forward or back 15 seconds, or tap send message to leave a reply on the video.
When a user is watching their own replay, the number of views will include everyone who saw it including those who saw it in stories.
Before this update, after a live stream was finished users would lose that content and followers who weren't online would miss out on it.
This meant that Instagram’s streaming feature was lagging behind that of competitors such as Facebook.
Instagram Live is one of the app’s most beloved features and is used by millions daily, the update ensures that users continue this level of interaction with the feature.
Instagram has consistently been one of the top dogs of social media, competing with the likes of Facebook and Snapchat for users.
By offering unique tools and constantly adding to this tool set Instagram draws in a steady flow of new users.
The update is available as part of Instagram version 10.26 and is available for iOS and Android.