Colour is more than just a hue. It expresses a feeling. Makes a statement. Declares an allegiance. Colour reveals your personality.

iPhone 5c, in five anything-but-shy colours, does just that. It’s not just for lovers of colour. It’s for the colourful.

Every feature Apple adds to iPhone must answer yes to one question: Will it make the experience better?

So the colours of iPhone 5c received the same intense consideration Cupertino applies to everything it makes, even designing the Home screen and wallpaper colours to complement the exterior.

"As a result, using iPhone is that much more engaging and delightful," Apple says.

Design:

With an all-new design, this is iPhone as you’ve never seen it — or held it.

iPhone 5c is beautifully, unapologetically plastic, the better to bring its five decidedly uncommon colors to life.

Beneath the smooth surface of the seamless outer shell, a steel-reinforcedprovides structural integrity. So iPhone 5c feels reassuringly solid in your hand.

Cases:

Oh, how quickly things change. Add one of the six Apple‑designed cases to your iPhone 5c and it instantly goes from colourfully cool to impossible to ignore.

The case design allows the colour underneath to show through, creating 30 fun possibilities. So the iPhone 5c Case does more than just protect your phone — it helps it stand out. And it helps you make it yours.

A6 chip:

Launch your favorite apps. Load your favorite blog. Download and watch the jaw-dropping video that just showed up in your inbox.

Power through games with console-level graphics. Do all the things you love doing on iPhone — at the speeds you’ve come to expect.

iSight camera:

The 8MP iSight camera delivers startlingly sharp photo quality thanks to features like a sophisticated five‑element lens.

And panorama, which lets you get stunning high‑resolution shots of things like the Auckland Harbour Bridge or Queenstown's amazing scenery.

iOS7:

Cleaner, simpler icons. An interface that feels fluid and alive. And new features that make the most of the technology inside.

The world’s most advanced mobile OS is the perfect companion to the most colourful iPhone yet.