Is Apple halving the number of iPhone 5C handsets made due to poor sales?
That's the million dollar question being asked around Cupertino this week, as rumours reach fever pitch that the company's "most colourful" iPhone yet is struggling.
Chinese website C Technology claims the tech giant is reducing its daily production of the handset from 300,000 units to 150,000 - citing "disappointing sales" as the reason.
Claiming the news via a source close to the production of the handsets, it's not the first damaging Apple rumour to surface of late, and sure thing it won't be the last.
The smartphone remains in stock with a 24-hour delivery time however, in complete comparison to the two to three week wait for the iPhone 5S.
While this could be a case of putting two and two together and coming up with five, KGI Securities analyst Ming-Chi Kuo responded to the speculation - slashing his sales predictions for iPhone 5C as a result.
With sales allegedly 33% lower than originally hoped, the analyst firm now predicts the smartphone will shift no more than 10.4 million units during the next quarter, a 10% drop ahead of a usually strong Christmas period.
Set for release in New Zealand on October, the iPhone 5C will be available in blue, green, pink, yellow and white, for a recommended retail price of NZD$899 for the 16GB model and NZD$1,049 for the 32GB model.
Will you be in line for the new iPhone 5C? Tell us your thoughts in the comments below