Lightbox has today announced its highly-anticipated online TV service will go live at 12.01am on Thursday 28th August.

“We’re pleased to be able to give people a date to look forward to and we’re even more excited about unveiling the full line-up of TV shows when the service goes live," says Kym Niblock, CEO, Lightbox.

“Lightbox is about giving New Zealanders more choice when it comes to how they watch TV and with a free 30-day trial there’s plenty of incentive for people to give it a go, enjoy hours of award-winning television and see what they think.”

New Zealanders will also enjoy access to first-run exclusive TV shows including 24: Live Another Day, Vikings, Alpha House, Arrested Development and Outlander.

Top TV shows already confirmed in the Lightbox line-up include Orange is the New Black, Breaking Bad, House of Cards and Modern Family.

More shows, including further first run exclusive titles, will be revealed when Lightbox launches.

“We’re confident our content line-up includes shows that people want to watch and we’re looking forward to showing New Zealand that we’re a serious player in the entertainment space,” Niblock adds.