FutureFive NZ - Kiwis are embracing subscription services like Spotify and Netflix with open arms


Kiwis are embracing subscription services like Spotify and Netflix with open arms

IDC New Zealand released its 2017 ConsumerScape 360-degree survey findings, which revealed that Kiwis are embracing online services.

A higher proportion of New Zealand consumers pay for premium services including online music streaming, paid cloud services, and premium console gaming compared to the worldwide average.

Streaming has seen wide adoption in New Zealand over the last year as Netflix, Lightbox and other services have grown in popularity as they continue to expand on the shows and films they offer Kiwis.

While the US leads the way in percentage of consumers who pay for streaming services, New Zealand ranks comparatively highly for those who use it as their primary method of watching video content.

22% of New Zealand consumers say that streaming is their primary method of program viewing, this is equal to the US and well above the worldwide average.

The IDC ConsumerScape 360-degree report series compares digital adoption of devices and services across 19 countries.

It aims to highlight the growing importance of digital technologies and services in consumers lives.

The report shows that New Zealand is leading the way in many aspects of digital adoption.

Shane Minogue, IDC NZ research manager for telecommunications says, “In previous years we have seen New Zealand lag behind other countries in digital uptake.

“This year’s results show that New Zealand is now in line with other countries, and in many areas, NZ is ahead of the pack.” 

The report reveals that New Zealand consumers have one of the highest Facebook activity rates, as 81% of Kiwi respondents accessed Facebook in the last 30 days.

The average New Zealand consumer also spends 56 hours in a week on a digital device.

However, only 12% of New Zealand consumers say that they always want the latest and greatest electronic devices, compared to 23% worldwide.

Minogue continues, “It appears New Zealand consumers will adopt digital services and tech if there is a desired use.

“There is apathy towards new technologies and services where the benefit is unclear.”

“For example, just 18% of New Zealanders surveyed said they used virtual reality more than once in the past year, compared to 38% on average across all countries surveyed.”

The survey was conducted in March and April this year and it surveyed 1,400 New Zealand consumers.

The survey focus is on consumer electronics and adoption and digital services.

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