Kung Fu Pandas for Cityville
More news signalling the potential of social gaming as a money-making platform: DreamWorks has partnered with Zynga to market its upcoming Kung Fu Panda 2 movie in CityVille.
Zynga recently teamed with Lady Gaga to promote her upcoming album with the popular FarmVille game being made-over into Gagaville.
TechCrunch reports that CityVille is Zynga's most popular game by monthly active users, on Facebook.
"CityVille, which has more than 88 million monthly players, will allow users to place a Kung Fu Panda 2 themed drive-in movie theater in their city. Players who place the theater will also receive collection items, members of Kung Fu Panda’s Furious Five: Tigress, Crane, Mantis, Viper and Monkey. When all five items are collected, an exclusive Po the Panda statue will be unlocked and available to players as a reward for completing the Kung Fu Panda 2 quest."The integration runs through 31 May on CityVille.
New Zealand's own social gaming brand, SmallWorlds, recently received a $2.5 million investment led by TradeMe founder Sam Morgan.