Social media plays a major role in how we communicate, share files and photos, do business, and meet new people. We have witnessed the power of social media through the rise of YouTube stars and videos like KONY 2012, which had the ability to bring people from all over the world together in an online community for change. We have watched movies about Facebook (The Social Network), started making phone calls and conducting meetings over Skype, and watched celebrities repeatedly stick a foot in their mouths using Twitter.
It has come to the point where there are so many different social media platforms out there, we are beginning to lose track. And for those of us who never quite latched on to the social media bandwagon in the first place (which has now obviously proven to be much more than just a bandwagon!) this article is for you. So you can finally learn your tweets from your pokes, your hashtags from your diggs.
Part one of our series explains the basics of Facebook below. While tomorrow we will be explaining Twitter.
Background: Facebook was founded by Mark Zuckerburg and his college roommates and fellow computer scientists in 2004. That’s right – eight short years ago there was no such thing as Facebook and even its former main-competitor, MySpace, was only in its infancy. The site was originally designed to connect students of Harvard (and was then called Facemash – it bore little resemblance to the Facebook of today), but gradually expanded to include surrounding US universities, and finally anyone (over the age of 13) in 2006.
Use it for: Keeping in touch with friends and family, sharing photos and videos, “creeping” people’s profiles, procrastinating.
From a business perspective: Great for brand exposure and customer relations, but not SEO friendly.
Like - This allows other users to know if you appreciate a particular post or photo.
Poke - A way to interact with friends and has flirting connotations. Avoid poking in business matters!
Status - A microblogging feature to inform other users of your actions and thoughts.
Tag - Marks a photo, video, or post with text to identify specific people.