15 Apr 2016
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Lexar teams up with GoPro

By Shannon Williams

Lexar has announced its range of Lexar Professional 1000x and High Performance 633x memory cards have completed the Works with GoPro verification process, enabling optimum performance of the range of memory cards when used with GoPro products. 

The range includes Lexar Professional 1000x (32GB, 64GB and 128GB), and High-Performance 633x (32GB, 64GB and 128GB) microSDTM memory cards.

“GoPro cameras are designed to capture unforgettable moments and users need to feel confident that they can capture this content on a memory card with high speed, durability, and reliability,” says Adam Silver, director of strategic product partnerships at GoPro. 

“Lexar’s emphasis on these attributes, and its commitment to enhancing the capture experience for its customers, makes it a great fit for the Works with GoPro Programme,” he says. 

The Works with GoPro programme enables memory card manufacturers like Lexar to ensure that their products achieve optimal performance and compatibility with GoPro products. Lexar microSD cards are specifically designed for high-speed capture of high-quality images and extended lengths of 1080p full-HD, 3D, and 4K video.

Wes Brewer, vice president and general manager of the Lexar products group, says, “GoPro makes some of the most popular cameras on the market and we are thrilled to be among the first memory card manufacturers to have access to the Works with GoPro programme and to offer our users an incredible experience with GoPro products.

“At Lexar, we are constantly working to deliver innovative and reliable solutions that allow users to quickly capture, store, and transfer large amounts of content in the most efficient way,” he says. 

In addition to the testing and verification process by GoPro, all Lexar product designs undergo testing in the Lexar Quality Labs to validate performance, quality, compatibility, and reliability with more than 1100 digital devices, Brewer says.

 The Lexar microSD memory cards are currently available for purchase online and in store at select retailers.

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