Story image

Lightweave aims to create VR/AR for the masses

The crowd waits in anticipation as you make your way to the basketball court’s free-throw line. 

With the championship play-offs riding on this shot, you steady yourself, shoot and score! 

The crowd goes wild and the cheers continue, even as you take off the VR headset and find yourself back in the crowded sports shop you were shopping at minutes earlier.
These pop-up VR/AR stalls are becoming the norm according to Lightweave, an Australian-based experiential agency who has been finding success in this area. 

With the goal of making highly immersive VR/AR experiences accessible for anyone and everyone, Lightweave has been working with the likes of shopping malls, key sporting organisations such as the Brisbane Heat, and events like the Brisbane Festival to bring these mass consumer engagement Augmented Reality experiences to the masses to enjoy.

Offering licensable experiences via customisable templates, Lightweave has been developing straight to market solutions for consumer engagement. 

The Lightweave team takes advantage of the wide variety of features, such as the automatic sprite animations, advanced physics and collision detection found within the Unity Engine. 

These features enabled Michael McClenaghan, Technical Director at Lightweave, and his team to rapidly build prototypes from scratch, with special videos, effects and shaders included. 

McClenaghan says, “Nearly everything we wanted to do could be found on the Unity engine. 

“We create most of our assets in-house, and having Unity’s functionality and flexibility was especially helpful when we had to build completely new content.”
Furthermore, Unity’s Asset Store, where developers are able to purchase ready-made content from their fellow developers, also aided the Lightweave team. 

The team are producing new content to be added to their VR/AR catalogue, which currently has over 30 different experiences, they have also been constantly developing new ways and hardware to help bring the VR/AR experience beyond just the headset.
Lightweave is an Australian-based experiential agency, specialising in virtual and augmented reality (VR & AR), game engines and technologies and interactive activations.

Lightweave has a catalogue of premium licensable virtual and augmented reality content, that provides quick release customizable consumer engagement content.

Royole's FlexPai: So bendable phablets are a reality now
A US-based firm called Royole is delivering on that age-old problem of not being able to fold up your devices (who hasn't ever wished they could fold their phone up...)
Hands-on review: Having fun in Knowledge is Power: Decades and Chimparty
They don’t revolutionise social video gaming, but they are enjoyable enough to occupy you during a wet weekend. 
Kiwis losing $24.7mil to scam calls every year
The losses are almost five times higher compared to the same period last year, from reported losses alone.
Tile's Mate & Pro Bluetooth trackers land in NZ
If your car keys (or your tablet) have disappeared into the void at the back of the couch or if you left them somewhere in your car, retracing your steps to find them could be a thing of the past.
Government still stuck in the past? Not on GovTech's watch
What exactly is GovTech and what’s been happening in our capital city?
"Is this for real?" The reality of fraud against New Zealanders
Is this for real? More often than not these days it can be hard to tell, and it’s okay to be a bit suspicious, especially when it comes to fraud.
Hands-on review: The iPhone Xs
The iPhone Xs is a win that brought numerous new and exciting features to the market.
How much does your Amazon Prime Video subscription really get you?
For our NZ$8.90 per month, the average cost per title is US$0.00126 - but we only really get a choice of 416 TV shows and 4321 movies. Choice is a little bit limited compared to other countries.