Story image

Lightweave aims to create VR/AR for the masses

The crowd waits in anticipation as you make your way to the basketball court’s free-throw line. 

With the championship play-offs riding on this shot, you steady yourself, shoot and score! 

The crowd goes wild and the cheers continue, even as you take off the VR headset and find yourself back in the crowded sports shop you were shopping at minutes earlier.
These pop-up VR/AR stalls are becoming the norm according to Lightweave, an Australian-based experiential agency who has been finding success in this area. 

With the goal of making highly immersive VR/AR experiences accessible for anyone and everyone, Lightweave has been working with the likes of shopping malls, key sporting organisations such as the Brisbane Heat, and events like the Brisbane Festival to bring these mass consumer engagement Augmented Reality experiences to the masses to enjoy.

Offering licensable experiences via customisable templates, Lightweave has been developing straight to market solutions for consumer engagement. 

The Lightweave team takes advantage of the wide variety of features, such as the automatic sprite animations, advanced physics and collision detection found within the Unity Engine. 

These features enabled Michael McClenaghan, Technical Director at Lightweave, and his team to rapidly build prototypes from scratch, with special videos, effects and shaders included. 

McClenaghan says, “Nearly everything we wanted to do could be found on the Unity engine. 

“We create most of our assets in-house, and having Unity’s functionality and flexibility was especially helpful when we had to build completely new content.”
Furthermore, Unity’s Asset Store, where developers are able to purchase ready-made content from their fellow developers, also aided the Lightweave team. 

The team are producing new content to be added to their VR/AR catalogue, which currently has over 30 different experiences, they have also been constantly developing new ways and hardware to help bring the VR/AR experience beyond just the headset.
Lightweave is an Australian-based experiential agency, specialising in virtual and augmented reality (VR & AR), game engines and technologies and interactive activations.

Lightweave has a catalogue of premium licensable virtual and augmented reality content, that provides quick release customizable consumer engagement content.

IDC: Standalone VR headset shipments grow 428.6% in 3Q18
The VR headset market returned to growth in 3Q18 after four consecutive quarters of decline and now makes up 97% of the combined market.
Meet Rentbot, the chatbot that can help with tenancy law
If you find yourself in a tricky situation  - or if you just want to understand your rights as a landlord or tenant, you can now turn to a chatbot for help.
PlayerUnknown’s Battlegrounds (PUBG) finally releases on PS4
PUBG on PS4 feels like it’s still in Early Access as the graphics look horribly outdated and the game runs poorly too. 
How AI can fundamentally change the business landscape
“This is an extremely interesting if not pivotal time to discuss how AI is being deployed and leveraged, both in business and at home.”
CERT NZ highlights rise of unauthorised access incidents
“In one case, the attacker gained access and tracked the business’s emails for at least six months. They gathered extensive knowledge of the business’s billing cycles."
Report finds GCSB in compliance with NZ rights
The Inspector-General has given the GCSB its compliance tick of approval for the fourth year in a row.
Game review: Just Cause 4 on PC
Rico Rodriguez returns to wreak over-the-top havoc for a fourth time. This time the island nation of Solís is our hero’s sandbox, ripe for destruction.
Hands-on review: Logitech G502 HERO gaming mouse
My favourite feature of the G502s is the ‘Sniper’ button, which is found on the left hand side of the device. When held, this lowers the DPI and allows you to achieve maximum accuracy whilst honing in on a kill on your favourite FPS title.