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MagnumMac retail re-brand confirmed

Tue 9 Nov 2010
FYI, this story is more than a year old

After closing its MagnumMac online store last week and hosting the site under the YooBee domain, Renaissance says the new brand will now be rolled out to all MagnumMac and StudentIT retail locations.

“The MagnumMac and StudentIT retail stores will be going through some changes over the next few months,” said the company in a small update.

“All throughout New Zealand you will see us change to our new brand of YooBee.”

The YooBee website is said to be a consolidation of the MagnumMac and StudentIT sites and is part of Renaissance’s complete re-branding strategy.

The Channel first reported back in July that MagnumMac would be re-branded YooBee.

Renaissance will hold a press conference in the coming weeks to fully explain the re-branding process.

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