Mashable, The Daily Show & others launch Facebook apps

Media companies around the world have been keen to get on board with Facebook since Mark Zuckerberg introduced the Open Graph content sharing platform at last year’s f8 developer conference.

Now, 12 more organisations have launched their own Open Graph apps, which, once installed, automatically share Facebook users’ reading histories, making it easier for publishers to reach new audiences.

Mashable, The Daily Show, Buzzfeed and MTV News are among the websites joining beta participants such as The Washington Post and The Guardian with the apps.

In a blog post, Facebook director of media partnerships Justin Osofsky also runs a few numbers outlining the successes of the initial launch, such as a 35% jump in page views on Digg, and 5 million downloads of The Guardian’s app, with over half of those in the notoriously-difficult-to-engage under-24 demographic.

"These apps create new ways for readers to discover content, while giving publishers the opportunity to reach new audiences,” Osofsky writes.

Check out the blog post for a full list of the new apps.

Image: screenshot from The Daily Show.