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MTV releases anti-bullying iPhone app

05 Oct 10

MTV has released an updated version of its Over The Line app in the US, which was developed to empower users to identify, respond to, and stop the spread of digital abuse.

“The web and cell phones help us communicate, connect and learn in ways we never could before, but they've also forever changed how we interact with others,” says MTV.

“Things we used to share in person – and in private – can now be broadcast to thousands, instantly. Sometimes we type things we would never say to someone's face. As a result, new issues like forced sexting, textual harassment and cyberbullyiing have emerged.”

The Thin Line campaign has been developed with the goal of empowering users to identify, respond to, and stop the spread of digital abuse.

MTV continued, “The campaign is built on the understanding that there's a ‘thin line’ between what may begin as a harmless joke and something that could end up having a serious impact on you or someone else. We know no generation has ever had to deal with this, so we want to partner with you to help figure it out. On-air, online and on your cell, we hope to spark a conversation and deliver information that helps you draw your own digital line.”

Unfortunately the iPhone app is not yet available in New Zealand but you can find out more about it as well as intereact with the community over on the official website.