Apple has released a new TV advert for the recently launched iPad 2.

The advert talks about how great technology is but how much more magical it becomes when you don't really notice it's there.

"It's everything we believe technology should be,” says voiceover man.

iPad 2 went on sale in New Zealand on March 25th and pretty much sold out the same day.

In the US the original iPad is one year old today.

Retailers are typically sketchy about when new stock will arrive. JB Hi-Fi expects more iPad 2s in the next two weeks.

Orders through Apple's online store are next expected to ship within 4-5 weeks if you order today.