NFC payments to reach $50b by 2014, say researchers
Of that US$50 billion (NZ$61b), the report predicts half of all NFC payments will come from North America and Western Europe.
Thanks to "markedly improved" prospects in NFC developments over the last six to 12 months, Juniper sees the sector having "significant potential" through its ability to simplify payments and offer a range of retail opportunities, including location-aware coupons and promotional offers.
However the report also warns that even after recent vendor announcements, much more progress is required to make NFC devices mainstream. .