HMD Global, the home of Nokia phones, has unveiled a new flock of smartphones at Mobile World Congress, as well as announcing it is relaunching the famous Nokia 3310 – one of the best-selling feature phones of all time.
Not sure what’s more exciting really – a family of new smartphones or the rebirth of that iconic Nokia phone the world drooled over way back when.
While in New Zealand, Kiwis had a love affair with the Nokia 2280, with a 30-day battery life and the best game phone of all time, Snake, I think the 3310 might take the cake over some run-of-the-mill smartphones (go iPhone or go home, really).
This time round, Nokia has given the 3310 a modern twist with a fresh, colourful design available in four colours - Warm Red and Yellow, both with a gloss finish, and Dark Blue and Grey both with a matte finish.
Remember when you didn’t have to charge your phone every night? Well, the new 3310 will have a 22-hour talk time and boast a month-long standby battery time. Yes please.
The phone will have 16MB of storage, and a crappy camera at 2 megapixels. But you get what you pay for, as the new 3310 will only set you back $71.
Now, on to the smartphones.
Nokia unveiled a portfolio featuring three new smartphones, the Nokia 6, Nokia 5 and the Nokia 3.
Each phone will run Android Nougat and feature Google Assistant, a first outside of Google branded devices.
““Consumers today are seeking relationships with brands that they can trust. The Nokia brand has over 150 years of heritage giving it an authentic, differentiating experience which we are proud to introduce to a new generation of fans,” says Pekka Rantala, chief marketing officer of HMD Global.
“Our new Android Nokia smartphone portfolio, together with the return of the iconic Nokia 3310, is a real statement of our ambition and commitment to honouring the hallmarks of a true Nokia phone experience.”
Nokia 6 is going global – combining superior craftsmanship and distinctive design with immersive audio and an impressive bright and colourful 5.5” full HD screen, the Nokia 6 delivers a truly premium smartphone experience. The unibody of the Nokia 6 is crafted from a single block of 6000 series aluminium. The smart audio amplifier with dual speakers allow consumers to experience a deeper bass and unmatched clarity, whilst Dolby Atmos® delivers an engaging entertainment experience. Available in four colours – Matte Black, Silver, Tempered Blue and Copper – the Nokia 6 will retail at an average global retail price of €229.
Nokia 6 Arte Black Limited Edition – celebrating the worldwide Nokia 6 portfolio is the Nokia 6 Arte Black Limited Edition. With 64GB storage and 4GB RAM, this special edition combines the best features of the Nokia 6 family in a stunning black high gloss package and will retail at an average global retail price of €299.
Nokia 5 – a sleek and compact smartphone that nestles in your hand. The Nokia 5 has been precision engineered out of a single block of 6000 series aluminium to create a perfect pillowed body that flows seamlessly into the sculpted Corning® Gorilla® Glass laminated 5.2” IPS HD display. Powered by the Qualcomm® Snapdragon™ 430 mobile platform and the Qualcomm® Adreno™ 505 graphics processor, the Nokia 5 brings robust structural integrity, attention to detail and the quality of a high-end flagship to everyone. Available in four colours Matte Black, Silver, Tempered Blue and Copper – the Nokia 5 will retail at an average global retail price of €189.
Nokia 3 – a stunning new smartphone designed to deliver an outstanding experience with unprecedented value. With a precision machined aluminium frame forged out of a single piece of aluminium, a sculpted Corning® Gorilla® Glass laminated 5” display and seamlessly integrated 8MP wide aperture cameras (front and back), the Nokia 3 packs a truly premium quality smartphone experience into its compact and elegant form. Available in four distinctive colours – Silver, Matte Black, Tempered Blue and Copper White – the Nokia 3 will retail at an average global retail price of €139.