Everything that’s wonderful and weird about the internet was decided recently at the 14th annual Webby Awards – and a New Zealand advertising campaign won a prize.
The Yellow Tree house campaign for Yellow (formerly Yellow Pages) took out the Telecommunications section. The campaign was devised by AIM Proximity and Colenso BBDO. Applications were sought from amateur entrepreneurs to meet the challenge of building a restaurant 10 metres up a tree in a redwood forest near Warkworth. They had to do this using only the expertise available through Yellow.
The onion-shaped structure was completed in 66 days, employing more than 60 businesses. Progress was posted on a website featuring a blog, video webisodes, pictures and a webcam. The site attracted more than 221,000 visitors and stories about the project were posted on more than 10,000 other websites. See tinyurl.com/23hym6t for more.
Kiwi sites that made the finals included Shapeshifter (Best Use Of Animation Or Motion Graphics), Resn (Professional Services), and Tower Missing Image (Interactive Advertising/Email Marketing).
Among the international winners were The New York Times (www.nytimes.com) for News, Ted (www.ted.com) for Radio/Podcasts, The Onion (www.theonion.com) for Humour, and Jim Carrey (www.jimcarrey.com) for Best Celebrity/Fan Site. Webby Person of the Year was film critic Roger Ebert, while Vinton Cerf, co-founder of the internet, received a Lifetime Achievement Award.
Check out all the winners and finalists at www.webbyawards.com