Story image

NZ websites could do better

07 Mar 11

The Engaged Web in New Zealand Report looked at 50 websites to see how they implemented tools such as blogs, social media and online communities.

Intergen’s Web Strategist, Giles Brown, said, "These were some of New Zealand’s most popular websites. They attract huge audiences, but in some cases they aren’t allowing users to interact through the tools many people would expect such as blogs, communities or social media.”

Entertainment, shopping and classifieds, and news and media websites were said to be most likely to have engaging features while government and food and beverage sector websites were found to be less engaging. 

73% of websites benchmarked featured an online community, with the majority using Facebook or Twitter.  

46% of sites didn’t have a blog and only 42% allowed visitors to share website content. 

In general, websites made strong use of multimedia (80%), personalisation (86%) and sticky content (98%), but were said to lack other forms of engagement. 

Email, phone and web forms were still the most commonly advertised contact channels, despite the rise of Facebook and Twitter. 

60% of the sites promoted their Facebook page on their homepage.

You can read the full report here

A hands-on guide to Christmas shopping by Santa’s IT elf
Ho, ho, ho! So you’re back again for more inspiration for that hard-to-buy-for person in your life?
Govt commits $15.5m to digital identity research
“With more and more aspects of our lives taking place online it’s critical the government takes a lead to ensure New Zealanders have control of how and who uses their identity information,” says Minister Woods.
Spending on robotic systems and drones will be on the rise in 2019
Robotic systems will be the larger of the two categories throughout the five-year forecast period with worldwide robotics spending forecast to be $103.4 billion in 2019.
Quora's been breached: Users, change your passwords
Quora’s 100 million users are the latest targets in a major data breach, but at least the company has moved quickly to contain it.
Chinese smartphone brands are set to overthrow Samsung
"Top Chinese mobile phone manufacturers boosted their sales across emerging markets in the third quarter of 2018.”
OPPO completes 'world first' 5G multiparty video call
“This is just the beginning. Through 5G, we are creating truly immersive and revolutionary smartphones that will unlock a whole new user experience."
NZ's growing tech sector creates job boom
"New tech roles are highly paid generating new wealth for regional New Zealand and research has found that for every new tech role created 4.9 other support roles are created in a community."
Darksiders III returns for a new generation
Darksiders III is not a very good game because it tries too hard to mimic the gameplay of Dark Souls and games similar to it. If the combat was smoother and the checkpoints were more plentiful, this would have been a much better game than it currently is.